Hamleys has opened a 530 sqm flagship store in Taguig, Manila, marking its second store in the Philippines and extending its partnership with SSI Group.
The store is located in Bonifacio Global City, a 240-hectare lifestyle and business district that attracts more than 120,000 visitors daily. The opening builds on Hamleys’ presence in the Philippines following its Manila debut in 2014 and supports the toy retailer’s wider growth in busy destination locations around the world.
The new store brings Hamleys’ familiar red and white world to Manila, with more than 15,000 toys and a focus on play, discovery and family experiences. It includes immersive areas, character appearances and hands-on activities designed for children and families.
Key features include Ralleyz, a fast-paced remote-control racetrack experience; a giant LEGO Playlab; a red London double-decker bus installation; and a Barbie Zone. The Barbie area includes a children’s boutique and salon, with beauty, nails and DIY accessory stations.
Visitors will also see familiar Hamleys characters in store, including Hamley and Hattie Bear, the toy soldier, the circus ringmaster and the rag doll.
“The Philippines has always embraced Hamleys with so much love and this new flagship at BGC reflects that relationship growing stronger. As our second store here, it is a proud moment for us – Manila’s vibrant and dynamic spirit, its energy and the families that fill it every day, make it the perfect home for Hamleys as we continue our mission to spread the magic of play around the world.”
Hamleys Spokesperson
“Hamleys has been a cherished destination for families in the Philippines since its arrival in 2014. This new flagship store marks an exciting milestone as we continue to elevate the experience, bringing together the brand’s heritage of wonder with Filipinos’ appreciation for joyful family experiences.”
Anthony T. Huang, CEO and President of SSI Group, Inc.
Opening celebrations include a character parade, giveaways, face painting, music performances and character meet-and-greets.
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