Apple has unveiled its highly anticipated Apple Battersea store, nestled within the iconic Battersea Power Station. Beyond its reputation as a hub for cutting-edge Apple products and exceptional customer service, this innovative store stands out for its commitment to sustainable design, merging technology with environmentally conscious principles.
Drawing attention to its eco-friendly ethos, Apple Battersea showcases a range of sustainable design elements that set it apart. By utilizing sustainably harvested wood in the store’s avenues, Apple contributes to carbon sequestration, demonstrating a harmonious blend of technology and environmental responsibility.
While sustainability takes centre stage, Apple Battersea remains at the forefront of technological innovation. Visitors will be delighted to explore an impressive array of Apple’s latest offerings, including the highly acclaimed 15-inch MacBook Air, lauded as the pinnacle of 15-inch laptops, alongside the game-changing Mac Studio featuring M2 Max and M2 Ultra. Accompanied by a team of experts, customers can expect unrivalled support and guidance, whether seeking personalized Mac customization options, unique Apple Watch bands, or engraved devices.
In celebration of the store’s grand opening, Apple Music will host live performances by local artists outside the premises, providing a platform to showcase exceptional talent. This collaborative endeavour underlines Apple’s commitment to nurturing local creative communities. To further bolster the creative spirit, Apple Creatives have partnered with Battersea Arts Centre and Curated Makers, empowering eight emerging local creatives to breathe life into their artistic endeavours. The result is an inspiring collection of Shot on iPhone and Made on iPad works, infused with the spirit of the magnificent Battersea Power Station. These unique pieces can be discovered and acquired at Curated Makers, a retail space within the power station dedicated to championing local artists.
Apple Battersea’s commitment to education and empowerment shines through its renowned Today at Apple program. The store offers a diverse range of free, interactive workshops, empowering visitors to enhance their skills and unleash their creativity. Leveraging the local surroundings, Apple Battersea provides unique tours that delve into the art of iPhone photography and iPad creativity, allowing participants to immerse themselves in the vibrant energy of Battersea Power Station.
Today at Apple also features sessions tailored to individuals with specific needs, focusing on assistive technologies and features for those with reduced mobility, vision loss, and hearing disabilities. Families are encouraged to join Apple Camp sessions, a summertime initiative that encourages children to dream big and design their inventions using Keynote and Freeform on iPad. Additionally, group bookings facilitate shared learning experiences for families, friends, and colleagues, whether in-store or online.
Aligned with Apple’s broader commitment to sustainability, Apple Battersea operates as a carbon-neutral establishment, running exclusively on renewable energy sources. By embracing eco-friendly practices, Apple sets an exemplary standard for reducing its ecological footprint, inspiring both consumers and industry peers to follow suit.
Apple Battersea, the 40th Apple Store in the U.K., welcomes customers daily from 10 a.m. to 9 p.m. Monday through Saturday, and 12 p.m. to 6 p.m. on Sundays.
