Victoria Leeds, owned and operated by Redical, has announced the opening of Barbour‘s first New Heritage store outside London. Located at Victoria Quarter’s 9-11 King Edward Street, this debut store spans two floors and reinforces Victoria Leeds’ position as a leading retail destination in the UK.
Barbour’s New Heritage Concept at Victoria Leeds
The new 2,679 sq ft Barbour store is centred around the brand’s New Heritage design concept, which reimagines Barbour’s rugged roots for the modern day. Combining authenticity with contemporary aesthetics, the store showcases an industrial yet refined space that enhances the original character of the Grade II listed building, reflecting Barbour’s craftsmanship and heritage.
The store offers a wide range of men’s and women’s collections, including fashion-forward heritage ranges such as Heritage +, Heritage Select, and Re-Engineered. Popular brand collaborations and limited-edition Re-Loved pieces are also available, along with Barbour’s Wax for Life restoration service, which encourages customers to restore their well-worn jackets, extending the lifespan of their garments. The dog-friendly store also features a convenient click-and-collect service.
Victoria Leeds Welcomes Barbour’s City Debut
Rachel Bradburn, Leasing Director at Victoria Leeds, commented: “Barbour’s decision to open a store at Victoria Leeds is testament to the strength and performance enjoyed at the destination. We are proud to welcome the city’s only standalone Barbour store and its first New Heritage concept outside of London. Barbour is highly regarded for its quality and craftsmanship, making it a perfect fit for Victoria Quarter and further enriching our premium retail offering.”
Additional Firsts at Victoria Leeds
Barbour’s arrival coincides with two other notable store openings at Victoria Leeds. Missoma recently launched its first store outside of London at Victoria Quarter, while Scottish men’s streetwear brand Bee Inspired has opened a six-month pop-up in Victoria Gate, marking its first store in England. Founded by professional footballers Steven Robb and Mark Corcoran, Bee Inspired focuses on premium apparel and footwear with an emphasis on fit, feel, and quality.
