Bellissima has expanded its Diffon range with a redesigned dual-voltage model, combining an integrated dryer and diffuser with technology developed specifically for curly, wavy and textured hair.
Bellissima Italia has introduced Diffon Worldwide, a redesigned version of its integrated hair dryer and diffuser developed for curly, wavy and textured hair.
The new model adds dual-voltage functionality alongside an updated lightweight design, allowing the appliance to operate at 110–120V and 220–240V for use internationally with an appropriate travel adaptor.
Priced at £79.99, Bellissima Italia Diffon Worldwide combines the dryer and diffuser within a single tool rather than using a separate diffuser attachment, with a 700W motor providing controlled airflow.
Updated Design for Curl-Focused Styling
The redesigned model uses a concave diffuser plate intended to gather curls during drying and help maintain their natural shape.
Bellissima has also incorporated its Curls Booster System, which combines a perforated grid with 12 extended diffuser fingers. The micro-holes distribute airflow across the hair, while the fingers are designed to support curls and allow air to reach closer to the roots.
The system is paired with Ceramic and Argan Oil technology, which uses gentle infrared heat and is designed to support hydration, shine and a reduced appearance of dryness and frizz.
Two Drying Settings
Diffon Worldwide has two airflow and temperature combinations intended for different stages of a curly-hair drying routine.
Level 2 provides the stronger airflow and is designed for the initial drying stage and removal of excess water, while Level 1 offers gentler airflow for finishing and curl definition.
“Diffusing curly hair is all about controlling the airflow and supporting the natural curl pattern rather than blowing it out of shape. The concave design helps hold the curls in place, while the longer fingers allow air to reach closer to the roots for even drying. The two settings also support the different stages of a curly hair drying routine. You can begin with a stronger airflow to remove excess moisture before switching to gentler setting to finish, to define the curls and help reduce frizz.”
Jacqui McIntosh Trichologist and Bellissima Ambassador
Dual Voltage Targets Travel Use
The updated model introduces a redesigned grid and filter cap, revised airflow and temperature selection control, streamlined profile and ergonomic handle.
Its dual-voltage specification has been introduced to make the appliance suitable for international travel, giving users a dedicated curl-drying tool without requiring a separate dryer and diffuser attachment.
The appliance carries Bellissima’s The Original Diffon seal, identifying it as part of the brand’s established Diffon range.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
