What is Gen-Z really looking for from their shopping experience?
Over the last few years, we’ve seen rapid innovation across the ecommerce universe. Customers – and more specifically Gen Z – want retail experiences...
A Retailer’s Guide to Authentic Influencer Partnerships
When working with influencers on video content, retailers often struggle to strike the right balance between brand messaging and influencer content. Ensuring content remains...
When brand purpose leads to real impact
What does it mean to be a purpose-led brand? For me it’s about advocating and driving change on issues genuinely linked to our business...
Live shopping: how TikTok can help the UK catch up
Live shopping is simply teleshopping evolved. The central premise is a live-streamed shopping event where companies can show off product capabilities in real-life settings...
Top tips to make Black Friday and Cyber Monday a success in 2022
The biggest online shopping event of the year is upon us. With Black Friday and Cyber Monday just around the corner, planning for a...
Two thirds of Gen Z struggle to identify sustainable brands despite preference for environmentally-friendly...
Two thirds of Gen Z want brands to deliver products and solutions that appeal to their social conscience but don’t know enough to identify...
Experts predict the biggest fintech trends for 2023
The financial technology sector is rapidly evolving with traditional methods of banking now being replaced with digital solutions, in a bid to make things...
Is Buy Now Pay Later the solution to stalling aftermarket growth?
Rising inflation, spiralling prices and higher servicing costs are all combining to pose a challenge to the aftermarket sector.
With a recent McKinsey report forecasting...
Are online marketplaces the future of eCommerce shopping?
Online marketplaces are booming in popularity, often selling pre-loved clothing or sometimes brands partner with a third-party company to sell products on its website,...
The holiday marketing checklist every retailer needs
The holidays are fast approaching. While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts...