Retail Marketing Tips For International Chains
If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look...
What does Black Friday success actually look like?
Black Friday has long been a staple of the US shopping calendar, and over the last decade or so, it has evolved from novel...
For customers, retail staff are the embodiment of your brand. It’s time to get...
Senior retail teams should be serving their frontline staff, first and foremost, so they’re empowered to get on with the important business of serving...
Top tips for managing eCommerce demand this winter
Every year the Christmas retail marketing blitz seems to start earlier and earlier, and in Britain, we love nothing more than a good grumble about it. We...
Two-thirds of marketers fear Google’s cookie cull as they struggle to identify and serve...
An over-reliance on cookie-based customer tracking risks leaving marketers unable to identify—and therefore effectively market to—customers, latest data from consumer engagement platform Wunderkind reveals.
Original...
Warning retailers: Mind the Gap – before your customers fall through it!
Has the word ‘proximity’ cropped up in your 2022 planning meetings yet? Thought so. But what does retail’s favourite new buzzword actually mean?
In the...
Tis the Season to Shop – But Is Your Brand Retail Ready?
It is more important than ever for retailers to be well prepared for Peak 2021, remaining agile and fleet of foot to react to...
Three key challenges facing traditional car dealerships in the UK
Car dealerships have been at the forefront of the automotive retail industry for decades. Traditionally, if you wanted to buy a car you would...
The Top 6 Autumn/Winter 2021/2022 That Will Dominate Sales This Season
The autumn/winter fashion shows that took place in June–September paraded exquisite looks that blend style with comfort in an extravaganza of statement pieces. In...
Promotions after the upheaval
Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they...