Caudalie’s Vinoperfect Serum is achieving significant global attention, selling one bottle every 30 seconds, attributed to its efficacy in brightening and evening skin tone by 63% after just one bottle. Complementing its success, Caudalie has launched a new treatment cleanser that works swiftly in 30 seconds to peel and resurface the skin, thanks to its foam-like, lightweight texture.
To mark the achievements of the Vinoperfect Collection, Caudalie has chosen the Space NK store on Hans Crescent for a celebratory pop-up event. The initiative, designed in collaboration with Backlash, an experiential marketing agency, aims to create an immersive and engaging experience for attendees.
This year’s event is notably enhanced by a first-time collaboration in the UK with TikTok influencer Amelia Olivia, a prominent supporter of the brand. The pop-up will feature her “Beautea room,” where visitors can explore her favourite products from the Vinoperfect range. The event also offers skin consultations with Caudalie’s beauty experts, utilizing advanced 3D skin scanning technology, with opportunities for guests to win products.
Gregory Brun, General Manager of Caudalie UK & Ireland, commented on the pop-up, “Our goal is to give our customers the complete Caudalie experience. Our immersive experience in partnership with Space NK celebrates our iconic Vinoperfect serum and brings it to life. We are thrilled to have TikTok Superstar Amelia Olivia as the face of this year’s campaign, providing a unique way for fans to engage with our products in-store.”
Carina Garcia, Senior Art Director at Backlash, shared her enthusiasm, “It’s been a delight working on this immersive pop-up for Caudalie to celebrate their best-selling Vinoperfect Collection. This collaboration with Amelia Olivia offers a memorable and personal insight into her favourite skincare selections.”
WHEN & WHERE:
29th April – 9th May 2024
10am – 7.30pm
Space NK Hans Crescent, London, SW1X 0LZ
