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Renowned beauty entrepreneur Charlotte Tilbury has launched a groundbreaking new app under her eponymous brand, Charlotte Tilbury Beauty, with the objective to simplify beauty through technology.

This digital platform, embodying Charlotte’s mission, stands out as an interactive hub that leverages state-of-the-art AI technology and Charlotte’s vast artistry expertise to educate, inspire, and reward both new and existing customers.

Charlotte Tilbury New App

Charlotte Tilbury MBE, who holds the positions of Founder, President, Chairman, and Chief Creative Officer, expressed her enthusiasm for the innovative venture:


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“My app is like having me in your pocket – 24/7. It’s a beauty tech world-first, offering a truly immersive and empowering beauty experience. It democratizes and decodes beauty and skincare, offering expert artistry at your fingertips!!”

The app utilises an algorithm informed by Charlotte’s years of expertise, customer insight, and data science. This “unique artistry algorithm” aims to deliver accessible beauty to everyone by unlocking Charlotte’s backstage secrets, exclusive content, and app-only product drops.

The digital tool promises a myriad of features including personalised beauty wardrobe and routine guidance, facilitated by AI and deep learning technology. Charlotte describes it as her “one tap wonder to instant beauty magic.”

The Charlotte Tilbury Beauty app brings innovation to the customer experience journey. It offers a personalised beauty wardrobe in one’s pocket, with skincare and makeup recommendations tailored to individual skin tone and needs, all within a mere 60 seconds.

Additionally, app users can enjoy first access to new beauty secrets, an extensive library of beauty video tutorials, red carpet content, daily mood-boosting affirmations, and easy shopping on-the-go.

Corinne Suchy, Chief Growth and Technology Officer at Charlotte Tilbury Beauty, underlined the company’s position as a technology brand set on revolutionising the beauty industry.

She said: “We want to reach customers around the world, of all ages, genders, and backgrounds, who haven’t felt that professional makeup artistry or expert skincare advice is accessible to them. Charlotte’s app is for both the beauty beginner who wants to unlock their beauty confidence and for our engaged community which wants to discover even more of Charlotte’s expert artistry.”

The app aims to provide instant access to Charlotte’s beauty tips and tricks, designed to boost confidence and make the beauty experience as easy and personal as possible. It brings to life Charlotte’s innovative vision across the digital, virtual and physical realms, further deepening relationships with existing customers and forging new ones beyond the current community.

You can download the App here

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