Crew Clothing has announced plans to open at least 20 new stores in 2025, following a year of growth. The expansion comes after a strong Christmas trading period, where total business sales increased by 45% compared to the previous year, reflecting the impact of the brand’s multichannel approach across e-commerce, retail stores, and third-party sales partnerships.
During the peak Christmas trading weeks, e-commerce demand grew by 70%, highlighting a continued shift towards online shopping, while store estate net sales rose by 22%, demonstrating the role of physical retail. Third-party channel sales also increased by 34%, supported by partnerships with M&S, which Crew Clothing joined in 2021, and John Lewis, which began stocking the brand in 2023.
The company’s fourth-quarter results showed continued growth, with total like-for-like sales increasing by 17%. Crew Clothing also reported an increase in sales during the Black Friday period, with total business sales up 23% from Black Friday through to the end of December.
As part of its ongoing investment in its retail portfolio, Crew Clothing opened 15 new stores in 2024 and plans to open at least 20 more in 2025. Locations confirmed so far include Kendal and Keswick, alongside several store refurbishments.
Crew Clothing is also engaged in sponsorship programmes across British sport, supporting organisations such as England Red Roses, Henley Royal Regatta, and the Lawn Tennis Association.
