The Danish retailer, Søstrene Grene, known for its Scandinavian-inspired homeware and gifts, is expanding into Hampshire with a new store at Festival Place, one of the UK’s leading retail and leisure destinations. This addition is facilitated by Sovereign Centros from CBRE, aiming to further elevate Festival Place’s selection of premium retail brands.
Scheduled to open this year, Søstrene Grene’s new outlet will feature the brand’s comprehensive range, celebrated for blending aesthetics, quality, and affordability. Customers can expect a diverse product line, including furniture, textiles, kitchenware, art supplies, stationery, children’s toys, and seasonal accessories, all within a 14,546 sq ft space that mirrors the brand’s minimalist Scandinavian design ethos, characterized by a neutral wood backdrop and vibrant product hues.
Poppy Radford, Asset Manager at Sovereign Centros from CBRE, commented on the new store’s significance: “We are hugely proud to announce that Søstrene Grene has committed to a new store at Festival Place. The signing is also evidence of Sovereign Centros from CBRE’s strategy to curate a mix of tenants that directly responds to the needs of the Festival Place visitor, providing a high-quality, but still accessible shopping experience. We look forward to welcoming Søstrene Grene later this year, joining our evolving line-up of premium retailers.”
Norma Jacob and Richard Power, UK Joint Venture Partners at Søstrene Grene, expressed their anticipation for the brand’s expansion: “As Søstrene Grene continues to expand across the UK, we are thrilled to announce that we will be making our Hampshire debut at Festival Place. As a brand, we have an ethos of ensuring both quality and affordability, so Festival Place was the perfect next home for us. We are so excited to open later this year and introduce our unique ‘hygge’ concept to a brand-new audience.”
The recent announcement of Søstrene Grene’s opening follows the successful launch of Fig and Fox, a local homeware and gifts retailer, at Festival Place. This aligns with the shopping centre’s commitment to supporting and integrating local brands into its retail mix.
Festival Place is represented by Lunson Mitchenall and GCW
