Deliveroo has announced a partnership with Ann Summers, introducing an on-demand delivery service for a selection of sexual wellness products, specifically timed for the upcoming Valentine’s Day. Initially, the collaboration will offer 15 top-selling items from Ann Summers to customers in select UK locations, including Brighton, Manchester, and parts of London such as Canning Town and Vauxhall.

This new venture utilises Deliveroo’s rapid delivery infrastructure, particularly its Deliveroo Hop sites, to ensure swift and efficient service. Customers can access these products online or through the widely used Deliveroo app. The timing of this partnership is strategic, capitalising on Valentine’s Day, a key gifting occasion in the UK.

Deliveroo x Ann Summers

This collaboration with Ann Summers follows Deliveroo‘s recent expansion into retail through ‘Deliveroo Shopping’, launched in November 2023. This new service marked a significant development in Deliveroo’s growth, incorporating an exclusive partnership with Screwfix and broadening its retail scope to include a variety of products ranging from DIY essentials to homeware, flowers, and gifts.

Since its introduction, Deliveroo has successfully integrated a wide selection of Screwfix products into its UK delivery network. The company is poised to continue this expansion, planning to extend its partnerships nationally and diversify the product categories available for on-demand delivery. These future categories include pharmacy items, toys, pet care, and more, indicating Deliveroo’s commitment to evolving as a comprehensive on-demand retail platform.

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Eric French, Chief Operating Officer of Deliveroo, commented “We’re incredibly excited by ‘Deliveroo Shopping’ and its growth potential, ensuring we can bring as many high street products on demand to people’s doors as possible. 

“Ann Summers is an iconic British multi-channel retailer, much loved by individuals and couples across the country, and ahead of Valentines Day this year we’re making it easier for customers to buy their products.” 

Maria Hollins, Chief Executive of Ann Summers, also shared her excitement about the partnership. “This is a fantastic new partnership for Ann Summers and we’re proud to be teaming up with Deliveroo to offer customers access to our popular products in minutes. Valentine’s Day is one of the most exciting and important occasions for Ann Summers fans and we can’t wait to provide new and existing customers with another way to shop with us.”

This partnership not only reflects the evolving landscape of on-demand retail but also signifies the growing importance of collaborations between traditional retailers and modern delivery platforms. By joining forces, Deliveroo and Ann Summers are setting a precedent for future partnerships that blend e-commerce convenience with the diverse offerings of established retail brands.