DIRTEA, known for its pure and potent functional mushroom coffee, matcha, and cacao products, has launched a pop-up at Selfridges in London. This pop-up highlights DIRTEA’s growing commercial partnership with Selfridges and introduces Selfridges as the exclusive retail partner for DIRTEA Gummies nationwide.
The pop-up, located in the Feel Good Bar on G at Selfridges London, opened on 10th June and will run until September. It features the complete DIRTEA range, including pure mushroom extract powders, Super Blends, and the new DIRTEA Gummies. Customers can sample DIRTEA Gummies on weekends, an exclusive offer also available at Selfridges stores in Manchester Trafford and Birmingham. Additionally, DIRTEA Gummies can be purchased on Selfridges.com.
Andrew Salter, Co-Founder and CMO of DIRTEA, stated, “The DIRTEA World will come to life through our collaboration with Selfridges, delivering an immersive platform for Selfridges’ discerning customers to interact with and learn about the history and benefits of functional mushrooms. Additionally, it will offer them the opportunity to experience our new range of delicious and healthy gummies, designed to help you feel energised, focused, and calm throughout the day.”
Salter added, “As wellness becomes a top priority for consumers, together with Selfridges we are setting a new standard in retail, integrating wellness into the core shopping experience, reflecting Selfridges’ vision of innovation and sustainability and DIRTEA’s dedication to leading the wellness movement. To date, our retail partnership with Selfridges has been incredibly fruitful and we’re excited to watch this partnership develop in what promises to be a very exciting year for DIRTEA.”
DIRTEA is known for its range of functional mushroom products. The brand’s product line includes mushroom-infused Powders, Super Blends, and Gummies, each offering various wellness benefits such as enhanced energy, focus, immunity, skin health, and a sense of calm.
