Dreame has opened its first flagship store in the UK, located at 25 New Street, Birmingham. The two-storey store features the brand’s full range of smart home technology, including robotic vacuums, wet and dry vacuums, robotic mowers, and personal care devices. The new Birmingham store signifies a key step in Dreame’s strategy to expand in the UK market, with the aim of becoming the leading robotic vacuum brand in the country by 2025.
Launching Dreame Premium Products
At the opening event, Dreame introduced its latest products, including the X50 Series Premium Robot Vacuums, the H15 Pro Wet and Dry Vacuum, the A2 Robotic Mower, and the Airstyle Pro Hair Tool. These launches reflect Dreame’s focus on providing high-performance, intelligent solutions for modern households.
“The opening of our first flagship store in Birmingham marks a key milestone in our UK journey,” said Kurt Wang, UK Country Manager. “With the X50 Series launch, we aim to make Dreame the top robotic vacuum brand in the UK by 2025, offering consumers an advanced, efficient, and intelligent cleaning solution.”
Growing Success in the UK Market
Since entering the UK market in September 2024, Dreame has experienced strong demand for its high-end robotic vacuums, which have consistently sold out across major retailers, including Amazon, Currys, Harvey Norman UK, Harvey Norman Ireland, and Costco. With an average price of £800 per unit, Dreame’s products are establishing the brand as a prominent name in the premium home technology market.
Dreame’s success extends beyond the UK, as it leads the market in countries such as Germany, France, and Switzerland, demonstrating its strength across Europe’s smart home sector.
Looking ahead, Dreame plans to expand its UK presence with two additional flagship stores in key locations. This growth will allow more consumers to experience the brand’s innovative smart home solutions firsthand.
Dreame’s 2025 strategy also focuses on advancing technology and design to meet evolving consumer needs. By delivering intelligent, high-performance products, the company aims to maintain its position at the forefront of the smart home industry.
The Birmingham flagship store sets the stage for Dreame’s continued expansion, offering UK consumers access to the brand’s premium range and reinforcing its commitment to innovation and customer engagement.
