Dune London has officially reopened its newly renovated store at Westfield White City, unveiling an elevated flagship concept that promises a more engaging and immersive shopping experience. The 101 sqm space showcases the latest in-store design from Dune London’s creative and store development teams, blending luxurious aesthetics with functional enhancements.
The bespoke flagship concept incorporates Dune London’s iconic DD monogram logo throughout, complemented by a neutral palette of champagne gold and warm cream tones. These design elements highlight the brand’s premium women’s and men’s footwear and accessories collections, while textured hessian wall coverings and monogrammed seating areas add sophistication and comfort.
The updated store also features an enhanced accessory feature wall, spotlighting Dune London’s AW24 handbag collection, which has already garnered attention from A-list celebrities such as Katie Holmes, Iris Law, and Olivia Wilde.
The new store aims to increase brand visibility within Westfield White City. A champagne gold window tower with an integrated media screen offers an eye-catching storefront display, ensuring the space stands out in the busy shopping destination.
Expanding the Flagship Concept
The White City location is part of Dune London’s broader plans to roll out this flagship concept to additional stores in 2025. The brand currently operates eight London stores and 52 standalone sites across the UK, alongside a range of concessions.
Nigel Darwin, CEO of The Dune Group, expressed his excitement:
“We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags. Westfield White City is a great shopping destination, and we are delighted to welcome customers old and new into this fabulous new space to see our brand at its best.”
