Location
- Royal Victoria Dock, 1 Western Gateway, London E16 1XL, UK
White & Private Label Expo London
White & Private Label Expo London is a product sourcing exhibition for retailers and online sellers, taking place at ExCeL London on 11 and 12 November 2026. The event was known as White Label World Expo until February 2026, when it was renamed by its organiser, Business Show Media, which acquired the show in 2024.
What to expect
Exhibitors range from suppliers of ready-made white label products with low minimum order quantities to manufacturers offering custom private label production. Product categories include health and beauty, supplements, pet products, home and kitchen, food and drink, toys, baby products and apparel. Seminars and keynote sessions run alongside the exhibition.
Who attends
The show is aimed at retailers, online sellers and ecommerce professionals sourcing products for their own ranges. The organiser reports around 16,000 attendees.
Tickets
Entry is free, and the same ticket covers Smart Retail Tech Expo, the E-commerce, Packaging & Labelling Expo and the Retail Supply Chain & Logistics Expo, all held at ExCeL on the same dates. Registration details are on the White & Private Label Expo website.
