Rihanna’s Fenty Hair has officially launched in the UK, marking its exclusive debut at Selfridges. Following a successful online release earlier this summer, Fenty Hair products are now available at Selfridges locations across London, Birmingham, and Manchester, as well as on Selfridges.com.
To celebrate this launch, Fenty Hair has taken over Selfridges’ iconic Corner Shop, transforming it into “Mane Street” – a fully immersive experience designed to showcase the new product range. The pop-up, which runs from 3rd September to 28th September at Selfridges London, allows customers to explore and test the products in a street-themed setting. Inspired by Fenty Hair’s campaign video featuring Grammy-winning artist Jess Glynne, “Mane Street” promises to offer an engaging journey of discovery and styling.
The star of the range is the Comeback Kid Instant Damage Repair Treatment, which uses Fenty’s proprietary Replenicore-5 complex to repair and strengthen hair from within. The complete Fenty Hair collection will be available at the pop-up, and customers can also take advantage of a variety of styling sessions and product trials only available at Selfridges.
Fenty Hair Expands Across UK Selfridges Locations
After the London pop-up, Fenty Hair will continue its UK tour, arriving at the Dome Site in Selfridges Manchester Trafford Centre from 9th September to 22nd September. Following this, it will visit the I-Site in Selfridges Birmingham from 14th October to 27th October, providing more opportunities for customers to engage with the brand in person. Each pop-up location will offer pre-booked styling appointments at the “Fenty Hair Heaven Salon,” where visitors can receive personalised consultations and styling tips from Fenty Hair stylists.
Judd Crane, Selfridges’ Executive Buying Director, commented on the partnership: “We’re proud to build on our relationship with Fenty by bringing their immersive ‘Mane Street’ concept exclusively to the Selfridges Corner Shop. For the first time in the UK, customers can try and buy Fenty Hair, as well as enjoy a styling session inside the space.”
New Products and Travel-Sized Sets
Coinciding with the pop-ups, Fenty Hair has also introduced three new travel-size product sets: the Fenty Four Set, the Curl Styling Duo, and the Straight Styling Duo. Additionally, the brand has launched mini versions of its most popular items, including The Comeback Kid, The Protective Type, and The Homecurl Curl Defining Cream. These products feature the Replenicore-5 complex, a powerful blend of amino acids, proteins, and antioxidants developed to repair, hydrate, and protect all hair types.
Speaking on the importance of Fenty Hair’s international debut, Rihanna said, “The UK holds a special place in my heart, and I’m thrilled to be launching Fenty Hair internationally first into Selfridges. I can’t wait for our UK community to discover the right products for their hair types in real life on Mane Street.”
Pop-Up Highlights and Experiences
Beyond styling sessions, visitors to the Corner Shop pop-up can explore other exclusive features, including the Fenty Flower Market, which envelops guests in the signature ambery floral scent of the Fenty Hair range. The experience includes four styling stations where customers can select looks from the Fenty Hair lookbook and try out the products that best suit their hair needs.
For those looking to refresh their look, the Hair Heaven Salon offers a variety of services, from sleek ponytails to accent braids, with bookings available online and some spots reserved for walk-ins. All styling sessions are priced at £35, redeemable against any Fenty product purchase, and include a quick Fenty Beauty touch-up at the end.
Customers can also visit the Fenty Hair Supply Store to shop the entire Fenty Hair range, alongside other popular products from the Fenty Beauty and Fenty Skin lines. Plus, the Gloss Bomb Shop features a full selection of Fenty Beauty’s best-selling lip glosses in their cult-favourite shades.
To celebrate, the first 50 customers to make a purchase each day at The Corner Shop will receive a free Fenty Hair tote bag, and those who buy two or more products will receive a deluxe mini, with a scrunchie thrown in for those purchasing three items.
Fenty Hair’s Commitment to Inclusivity
Fenty Hair, like its sister brands Fenty Beauty and Fenty Skin, is dedicated to inclusivity, offering products that cater to all hair types and textures. Each product in the collection is vegan, sulfate-free, silicone-free, and clinically tested to meet the highest standards of excellence. Developed by Rihanna and her team of global stylists, the line reinforces the brand’s ethos of “Beauty For All.”
