Floral Street has introduced its first collection of perfume mists, offering a new fragrance experience designed for all-over body use. The range includes four scents, Wonderland Peony, Wild Vanilla Orchid, Sweet Almond Blossom, and the newest addition, Arizona Bloom, each developed in collaboration with perfume house Robertet.
Each mist has been crafted with ActiScent™ technology, which blends fragrance with skin-enhancing properties. According to Floral Street, the ActiScent™ ingredients work to reduce the activity of the 5-lipoxygenase enzyme, linked to inflammation, by up to 50%. These active components include sandalwood in Wonderland Peony, vanilla blossom in Wild Vanilla Orchid, and ylang ylang in Sweet Almond Blossom.
The formulations also include upcycled rose water, a by-product of rose essential oil production. This component offers light moisturising and antioxidant properties, aligning with the brand’s sustainability goals.
Founder and CEO Michelle Feeney commented:
“This is a new and exciting category for us at Floral Street – it’s an all-over body fragrance experience for a new audience. Each perfume mist is revitalising and enveloping, with added skin benefits, and fragranced with our three top-selling scents in fully sustainable packaging. As a brand, we’re passionate about scent exploration, and empowering our customers to become connoisseurs of fine fragrance. Our perfume mists allow everyone to play and layer up our scents. They’re also the perfect introduction to fine fragrance for younger customers who are just discovering the mood-boosting power of perfume.”
Floral Street has expanded the line to include Arizona Bloom Perfume Mist, a dry, floral amber scent described by the brand as evoking “freedom and happiness in a bottle”. This scent is intended for those with a nomadic, sun-loving spirit and features mood-boosting elements and the familiar rose floral water.
Wonderland Peony Perfume Mist offers a fruity floral profile with a blend of peonies, pink berries, violets, cedarwood, and a hint of hazelnut via vetiver. It is marketed for wearers with a dreamy and thoughtful disposition.
Inspired by Vincent van Gogh’s “Almond Blossom”, Sweet Almond Blossom Perfume Mist combines pomelo, passionfruit, and apple blossom with creamy vanilla and green matcha tea. The fragrance is part of a collaboration with the Van Gogh Museum.
Rounding out the collection is Wild Vanilla Orchid Perfume Mist, a reinterpretation of vanilla fragrance that includes cassis, citrus, jasmine, bamboo, and sandalwood. The mist is described as warm and comforting, aimed at evoking boldness and confidence.
All four mists are priced at £24.00 and are available both online and in selected Boots stores. They are formulated to be worn alone or layered with matching eau de parfums to intensify the scent.
Floral Street maintains its commitment to environmental responsibility. Its packaging uses recyclable, biodegradable pulp made from responsibly managed forest wood fibres. The brand continues to emphasise vegan, cruelty-free ingredients throughout its fragrance collections.
