Located in the heart of Cheltenham in the picturesque Cotswolds, Goldsmiths has opened its newly expanded showroom, bringing a fresh dimension of luxury to this historic town. Known for its regency architecture and thriving cultural scene, Cheltenham now has an elevated destination for luxury watches and fine jewellery enthusiasts. This new showroom offers an enhanced space designed to showcase some of the world’s most prestigious timepieces and jewellery collections, along with a refined customer service experience.
In a significant milestone for Goldsmiths Cheltenham, the showroom introduces two globally acclaimed watch brands, Breitling and TUDOR, for the first time. Known for precision, innovation, and heritage, Breitling and TUDOR offer watch aficionados an impressive selection. Breitling, celebrated for its aviation-inspired designs, and TUDOR, valued for its robust craftsmanship, add new appeal to the store’s existing luxury lineup. The showroom’s TAG Heuer area has also been expanded, further enhancing the array of iconic, performance-driven timepieces that Cheltenham clients can explore.
Alongside these watch brand introductions, a Bulgari collection is set to debut in the coming weeks, positioning the Cheltenham showroom as a premier destination for luxury watch buyers. With an array of brands that blend timeless craftsmanship with cutting-edge design, the showroom caters to seasoned collectors as well as newcomers seeking an exceptional selection.
In addition to its impressive timepiece offerings, the new showroom features a dedicated area for Mappin & Webb, a prestigious British jewellery brand. This elegant section highlights Mappin & Webb’s celebrated designs, from classic to contemporary pieces, and offers customers the chance to browse exceptional fine jewellery crafted with renowned expertise. Designed as an immersive experience, this area honours the brand’s heritage and commitment to quality, making it a must-visit for those in search of an exquisite piece for any occasion.
Goldsmiths has also enhanced its showroom with a redesigned service and repair section, providing clients with a dedicated space for jewellery and timepiece maintenance. Equipped with advanced facilities and staffed by expert technicians, this area is tailored for clients seeking precise and careful attention for their cherished items. The service department underscores Goldsmiths’ commitment to quality and customer satisfaction, ensuring that every piece brought in for maintenance is handled with care and professionalism.
Craig Bolton, President of the Watches of Switzerland Group UK and Europe, expressed his enthusiasm for the showroom’s opening: “We are thrilled to offer clients this new elevated showroom to our Cheltenham clients which raises the bar in luxury retail for the area. Clients can enjoy everything a physical showroom delivers in terms of a personalised experience, with new brand areas for TUDOR, Breitling, TAG Heuer and in the coming weeks also Bulgari plus the Mappin & Webb jewellery offering. Our showroom experts are available to advise and guide clients through their watch & jewellery purchasing journey—you cannot beat a face-to-face experience.”
