We explore the top 888live events on the schedule in both the UK and across Europe this year, as well as how these will benefit 888poker’s visibility as a brand and potentially increase player numbers.
The 2024 888live events were a big hit last year and the 2025 Europe and UK events are set to deliver the same enjoyable poker experience for players and support the brand’s growth this year. Fans can continue to get involved in online poker real money games, participate in live poker tournaments or tune in to watch the main events online via the 888poker TV Twitch channel.
What 888live events are scheduled to take place in 2025 (UK and Europe)?
The very first 888live event of the year took place between 12th and 19th January in Spain’s capital city, Madrid, The Gran Via Casino played host to the kick-off event. In March, Scotland will see an 888live event in Glasgow from 18th to 23rd. The 888live team will then return to Spain in May, this time to Barcelona, where a tournament will take place for 10 days from the 8th May.
Next, The Vic poker room in London will host 888Live in its newly renovated venue. This will be followed by a finale at a mystery location yet to be announced.
The UK poker league is also back this year and is sponsored by 888poker. This league is exclusive to UK based poker players and is hosted at various Grosvenor Casinos around the country. The six locations confirmed for 2025 are Portsmouth (January), Newcastle (April), Reading (May – June), Liverpool (September – October) and Coventry (November).
Poker players are encouraged to participate and can get themselves an Ultimate Passport that provides access to any event on the 888poker LIVE schedule. To secure this, players can either play 25 tournaments with a minimum buy-in of $1, win 120 hands in cash poker games or win 20 BLAST games with a minimum buy-in of $1.
These 888live events are poised to boost brand growth for 888poker
888live events are a great potential profit boost for 888poker, helping to establish the poker site as a major player in the UK and European poker industry. These events are set to get lots of coverage in the press, particularly in poker and casino related media outlets, which will boost their brand voice and sentiment.
There will also be lots of social media coverage from news outlets, as well as tournament participants and audiences, who will post about their attendance or highlights from the event. Content from fans is particularly great for the brand as audiences engage with and relate to content generated by their peers when compared to content created by the brand.
Physical signage and advertisements are also helpful in promoting the brand and in-person tournaments support this form of promotion. In the run up to each event, the venue in the town or city hosting will have advertisements for the tournament.
888live events give audiences a taste of what’s on offer
888live events are not just for those already engaged in the 888poker offering, they will also be very helpful in introducing new players to the brand and encouraging them to try what’s on offer. These could be players currently using other online poker providers or those trying out online poker for the very first time.
Through watching these tournaments take place either in-person or through the event’s live stream, they will get to see an 888 tournament in action. They can also find out more about the types of poker cash games available on 888poker and how they can get involved.
How the brand could achieve growth through its 888live events
888poker can leverage their in-person tournaments to achieve brand growth in all areas of the business.
As a result of the 888live events throughout the UK and beyond, the brand is set to grow in a number of ways. Firstly, more consumers will hear about the brand for the first time or those that previously engaged might take interest once again. This could lead to more visits to the 888poker site and result in more users signing up for an account.
With more users on the platform, these tournaments can result in more players participating in all types of online poker games, including cash games, tournaments and live streamed games. More players equals more revenue potential for the platform.
The poker platform can then invest in creating more events and online experiences for players to enjoy, adapting its offering to the evolving technologies on offer and changes in player demand too. 888live events in 2026 will then boost the brand even more and see even bigger audience numbers than were seen in 2024 and 2025.
