One of your Instagram social media objectives, whether you’re a company or an artist, is probably to increase your follower count. PathSocial stands as an outstanding Instagram growth tool that helps users build reliable follower bases on Instagram. With no bots. No fake users. You can create an ethical sustainable follower base for your social media marketing through IG follower growth operations conducted by AI algorithms. PathSocial enables authentic expansion through ethical practices while providing better Instagram brand presence as a result of real-user growth as opposed to the typical fake follower methods.

What then is the other option? Here are tried-and-true methods that will show you how to increase your Instagram following naturally.
To inspire your Instagram marketing, we will provide examples for each tactic.
- Know your audience’s wants and requirements
It could be difficult to get subscribers if your material relies mostly on comedy yet your audience is looking for instructional films. This is why knowing your target demographic inside and out is so important.
Instagram stories are a great way to get community input. Polls and questions are great features that make feedback gathering simpler and more interesting.
To gauge audience preference, you may post a poll that asks whether they would rather see instructional advice, behind-the-scenes looks, industry news, or humorous sketches.
Another possible usage for the question sticker is to inquire, “What are some things you’re interested in learning more about?” Insights about your followers’ interests may be gleaned from their direct feedback in this way.
One other potent method than direct involvement is social listening. To find recurring themes and problems, pay attention to specialty comments, direct messages, and debates.
You can use this information to your advantage by making posts that people really want to read and share.
- Demonstrate your expertise
When you want to follow a page on Instagram, what should you do first? Their profile is reviewed by you. In a matter of seconds, you make up your mind on whether to click the Follow button or not. Your brand’s target demographic, of course, shares this sentiment.
In order to increase your Instagram following naturally, here are two things you can do to sway their choice to follow you.
- Make your profile stand out
Your Instagram bio and profile photo are both important. You must ensure that your brand identity remains constant across all platforms.
Keep to the same structure on Instagram as you would on other social media platforms, for instance, if your profile photo is a company logo. Also, your username is subject to this rule.
Including a compelling bio may greatly enhance your profile’s discoverability. Include keywords that are pertinent to your specialty, field, offerings, or business.
Maintain a unified style for your branding
Imagine visiting a brand’s website and seeing something bright and tidy and something dark and chaotic with fonts all over. Doesn’t that look unprofessional?
Visual consistency helps your audience recognize your content, promotes brand recognition, and automatically grows your Instagram following. You may use different colors or fonts, but select related ones.
- Develop a wide range of material
If you’re wondering, “How can I naturally build my Instagram followers?” one certain approach is to experiment with various content types.
You can’t assume that everyone of your listeners will retain information in the same way. Some users may want to slow down using an Instagram carousel, while others would like to watch Reels.
You can keep your page interesting and your followers interested by using a variety of formats.
We found the following blend in the Instagram benchmarks research that marketers are currently using:
- 30 percent of their material consists of reels;
- 40 percent of their content consists of 10 photos each month;
- 40 percent of their content consists of 4 carousels.
Make an effort to provide a variety of valuable material that your audience will want to retain and share.
- Make Instagram SEO Work for You
In the United States in 2024, 46.8 million people made purchases on Instagram.
How can you expect people to follow you, connect with your shoppable posts, or even locate your business if it isn’t discoverable?
In such a case, Instagram SEO becomes useful. The Instagram search bar is no different. Instagram prioritizes user profiles and content in response to niche-related keyword searches.
When you want people to find your page, how do you do it? Please see below two suggestions for search engine optimization.
Include pertinent keywords in the captions you create. Just type in “travel hacks” on Instagram if you’re making a post on that topic. View other recommended keyword phrases that might be useful to supplement your current list.
Choose hashtags carefully. Instagram posts with hashtags appear in hashtag searches. Correct hashtag usage may help you reach your target audience by classifying and making content easier to find.
- Try Out Different Trial Reels
Every social media manager’s content schedule isn’t complete without reels. However, how do you ensure that your Reels are always evolving? You may want to consider using Instagram Trial Reels.
On the other hand, what are Trial Reels? You may test the response of a limited number of people who aren’t followers by sharing a Reel with them. Neither you nor your followers will be able to see this Reel.
But if the Reel becomes popular, you may improve it for both your profile and your followers. So that you don’t overwhelm the people who followed you with material, Trial Reels let you skip the linked ranking system and go right to the unconnected suggestions.
This tool is perfect for generating organic growth on Instagram, but it can also help you improve your content by letting you know what your audience likes most.
- Take advantage of current fads
Some sound advice on how to increase the number of people following you on Instagram? Start with music, memes, or current events. You need to take advantage of these trends if you want to become popular and get more people to click the “Follow” button.
This shows your followers you follow relevant social media news. You may discover these trends and increase your Instagram following by:
- Look for popular sounds, formats, and challenges on Instagram Reels. Audio trends frequently feature an ascending arrow.
- Many influencers follow trends quickly. Their posts may reveal what’s trending.
- Check related brands’ posts.
- Follow @creators on Instagram and Socialinsider for updates.
To keep up with the newest material and advancements, follow @creators on Instagram and social media businesses.
Conclusion
The moment has come to put into action the tactics you have learned will increase your Instagram following. Always aim to produce high-quality material and track your progress to fine-tune your methods.
A social media analytics tool saves you time and effort compared to doing the analysis manually, which may take hours or even weeks. All in one place: analyze content pillars, monitor performance, and generate bespoke reports.