Italian menswear brand Intimissimi Uomo officially launched its Autumn/Winter 2024 (A/W24) men’s underwear collection, under the slogan “Any shape is a good shape”. The brand, known for its focus on versatility and comfort, unveiled the new campaign during an exclusive VIP event at its flagship Oxford Circus store in London.
The event featured a star-studded guest list, with notable attendees including Uma Jammeh, Omar Nyame, Brett Stanilan, Wil Anderson, and Finley Tapp. Hosted in the brand’s showroom, the evening gave celebrities, influencers, and journalists an early glimpse at the A/W24 collection. Guests were treated to Italian-inspired cocktails, canapés, and grooming services from Pall Mall Barbers. Additionally, the in-house customisation team offered complimentary monogramming on pyjamas, adding a personal touch to the luxurious atmosphere.
The A/W24 collection reinforces Intimissimi Uomo’s ongoing commitment to offering high-quality undergarments suited to various body types. The boxers campaign includes several key pieces such as the Natural Fresh Cotton Briefs and Premium Cotton Boxers, catering to men of all shapes and sizes. The collection is available in sizes ranging from S to XXL, with prices between £19 and £25, making these luxury pieces accessible to a wide range of customers.
During the event, the campaign’s message, “Any shape is a good shape”, was front and centre. The brand emphasises the importance of providing a versatile selection of products that meet the needs of men looking for comfort and style. From the Print-Detail Boxers to the Superior Cotton Boxers with Logo, the A/W24 collection presents a range of colours, patterns, and materials that reflect current trends while ensuring everyday practicality.
As part of its broader A/W24 offering, Intimissimi Uomo also introduced new collections focused on premium materials. The Soft Silk collection, which features undergarments and loungewear made from a blend of silk, modal, and elastane, exemplifies the brand’s attention to luxurious comfort. Additionally, the brand’s thermal range includes Thermal Cashmere and Merino Wool pieces, perfect for layering during the colder months.
