The directors of Kesslers London, Daniel Astarita and Rachael Evans, have announced the acquisition of German brand Genesis Mannequins. This acquisition, following their 2020 purchase of Proportion London, marks a significant milestone in the company’s journey toward innovation and sustainability in retail solutions.
Genesis, celebrated for its creativity and craftsmanship, brings a legacy of high-quality manufacturing to Kesslers London’s portfolio. The acquisition includes Genesis’ factories, moulds, and customer lists, enabling the integration of its renowned expertise into Kesslers’ operations.
Sustainability at the Forefront
Genesis Mannequins previously made headlines with its BIONICV range, a sustainable collection designed to meet growing eco-conscious demands. This aligns seamlessly with Kesslers and Proportion London’s own sustainable innovation, the EcoForm mannequin range. The combined expertise will further elevate sustainable mannequin production, blending environmental responsibility with aesthetic and functional excellence.
Daniel Astarita commented:
“Genesis Mannequins has a wonderful lineage and an unrivalled collection of ranges—we’re excited to carry that forward into a new era of design, sustainability, and creativity. We believe this acquisition will allow us to return the company to its previous heights and restore the brand for customers while setting a new standard for the mannequin industry.”
Looking Ahead: New Genesis Mannequins Showroom
As part of Genesis’ revitalisation, a new London showroom is set to open in 2025. This space will showcase the brand’s innovative designs and serve as a hub for engaging with existing and new clientele.
Commitment to Retail Innovation
This acquisition underscores Kesslers London’s dedication to providing impactful retail solutions for international clients, catering to high-profile brands like M&S, Dior, and Fenty. By combining the heritage and innovation of Genesis Mannequins with Kesslers’ extensive experience, the company is poised to lead the mannequin industry into a new era of sustainable artistry.
