Levi Strauss & Co. is bolstering its direct-to-consumer-first focus by reimagining the online shopping experience through the holiday season, with the newly launched Levi’s® Jeans Fit Guide, available on Alexa. The innovative feature – exclusive to Germany from now until the end of December – is an interactive voice-driven questionnaire, which helps customers select the right fit and style of jeans, without the need of trying them on.
The experience makes Levi’s® the first fashion brand globally to run a branded experience on Alexa and helps to educate shoppers on their best jean fit through an efficient, personalised shopping experience – all from the comfort of their homes.
Consumers can test the new offer on their Alexa-enabled device simply by saying, “Alexa, starte den Levi’s® Fit Guide”. Shoppers are then guided through a series of questions, determining their gender, style and fit preferences, before being recommended the fit that best matches each answer, selecting from 18 men’s and women’s Levi’s® jeans styles available on Amazon.
The recommended fit is described by Alexa or shown on Alexa-enabled screen devices, highlighting the key characteristics of the suggested style. Shoppers then have the option to add the suggested product to their Amazon cart or purchase the item directly on the Levi’s® website or in a Levi’s® store.
Lucia Marcuzzo, managing director Europe, Levi Strauss & Co. said: “The Levi’s® Jeans Fit Guide underscores our focus on being DTC-first by offering our Germany consumers an innovative way to find their perfect jeans fit. It brings elements of the in-person shopping experience to the comfort of their homes and helps to remove some of the uncertainty around style and fit that comes with making an online purchase.We’re thrilled to partner with Amazon to enhance the experience for Levi’s® fans in one of our key European markets and to be the first fashion brand globally to run a Branded Experience on Alexa.”
Shoppers looking to find their perfect jeans fit can access the Fit Guide through the holiday season, until the end of December this year and can engage with Levi’s® Fit Guide via any Alexa-enabled device, including Echo and Fire TV devices.
