Lindt & Sprüngli, the globally renowned Swiss chocolate maker, has announced it will open its first-ever UK flagship store and immersive chocolate experience in Spring 2025.
Located directly beneath the iconic Piccadilly Lights in central London, this new location aims to bring a unique chocolate-themed destination to the city, combining Lindt’s beloved products with an interactive, experiential twist.
This flagship store is the latest milestone in Lindt’s international growth and will offer a one-of-a-kind experience designed to immerse chocolate lovers in the world of Lindt. Faythe King, Retail, D2C & E-Commerce Director for Lindt & Sprüngli UK & Ireland, expressed enthusiasm for the project, saying, “We are thrilled to bring the exquisite taste of Lindt Chocolate to the heart of London, offering a unique, enchanting experience for chocolate lovers—something truly unique to the UK. This marks a significant milestone for Lindt & Sprüngli as we expand our presence in one of the world’s most dynamic and vibrant cities.”
Beyond its premium chocolate products, the store could feature interactive elements that highlight Lindt’s craftsmanship, with new experiences catering to both local residents and the millions of visitors who frequent Piccadilly Circus each year. As Pablo Sueiras, Head of Retail Brand Account Management at Landsec, notes, “The best brands look to invest in the top destinations that command the highest levels of footfall. Located directly below the world-famous Piccadilly Lights, which attracts millions of visitors from all over the world each year, Lindt’s UK flagship will bring their brand to life with new experiences in an unbeatable location in London.”
With the Lindt flagship opening at such a prestigious site, the store is expected to become a major attraction, solidifying London’s position as a leading global destination for both tourists and chocolate enthusiasts alike. Lindt has hinted that more details on the experiences and features of the store will be shared closer to the opening.
