Lola’s Cupcakes is expanding its footprint across London with two new openings at major rail hubs this April. The brand will launch a four-month pop-up at Paddington Station on 18 April, followed by a permanent kiosk at Clapham Junction on 28 April.
These latest additions follow the recent opening of a new store in Solihull and the debut of Lola’s revamped website, which has been in development for four years. The new locations form part of the company’s strategy to extend its reach in high-footfall, transit-heavy locations.
The Paddington Station site will take over the former Paddington in Peru unit and aims to draw early attention through a giveaway of 300 mini cupcakes on launch day. The short-term pop-up is designed to capture the interest of commuters and passers-by during its initial run.
At Clapham Junction, one of the UK’s busiest train stations, Lola’s will unveil a newly designed kiosk. The custom unit has been developed to optimise visibility and efficiency, featuring digital menu boards, a branded backdrop, lockable sliding doors, and refrigerated display units to streamline operations and enhance the customer experience.
“These two new openings mark the next chapter in Lola’s journey,” said Asher Budwig, Managing Director of Lola’s. “We’ve always believed in being part of people’s everyday routines – whether it’s a birthday, a train ride, or a Monday afternoon pick-me-up. With Paddington and Clapham Junction, we’re bringing Lola’s to two of London’s most vital commuter arteries.”
Budwig also reported that group sales were up 7.5% year-on-year to the end of February 2025. In addition to the recent Solihull opening and new digital platform, Lola’s plans to open at least three to five more locations in the remainder of the year.
The company currently operates more than 30 locations across Greater London and the South East, including stand-alone outlets, concessions, and transport-linked sites. The new website supports a range of customer functionalities, such as cake customisation and pre-ordering, and aims to reflect the brand’s bright, playful identity.
