LOOKFANTASTIC has announced the introduction of Shark, a pioneering hair tool brand, to its offerings. This collaboration signals a noteworthy expansion in LOOKFANTASTIC’s premium haircare portfolio, promising to bring cutting-edge hair styling tools closer to beauty enthusiasts across the UK.
Shark stands out in the global beauty industry as a product design and technology leader, known for its groundbreaking hair tools that aim to amplify natural beauty while instilling a sense of fearless energy. With the support of renowned celebrity ambassador Chris Appleton, Shark’s commitment to innovation is evident in its varied product range, designed to cater to “All HairkindTM.”
The Shark BeautyTM lineup, featuring standout products like the Shark FlexStyle®, Shark® SmoothStyleTM, and Shark® SpeedStyleTM, is celebrated for its versatility and inclusive design approach. These tools are meticulously crafted to accommodate every hair texture and type, including curly, coily, wavy, and straight, ensuring that professional-grade hair styling is accessible to everyone from the comfort of their homes.
Tracey Scully, Managing Director, UK, at SharkNinja, shared her enthusiasm about the partnership: “We are so thrilled to be partnering with LOOKFANTASTIC. It’s an exciting chapter for us in our journey as we expand our presence and introduce more beauty fanatics to the benefits of our Shark Beauty styling products. As the UK’s most successful online pure-play retailer for prestige beauty products that aims to make salon hair and high-end beauty brands more accessible, the partnership will allow even more consumers to get their hands on the nation’s much-loved hair tools.”
The addition of Shark to LOOKFANTASTIC’s portfolio is timed perfectly, with the brand set to debut on the platform from 7th March.
