UNRTD announced that Mariana Plakhotnaia is the recipient for the International Award for Creative Retail Design. The primary reason that Mariana Plakhotnaia received this award is because of her work on Ana Luisa’s Bleecker Street Store. In a city that is packed with jewelry store concepts, Ana Luisa’s Bleecker Street Flagship stands out in several ways. For instance, the space is designed to represent a new era in physical retail; an era where futurism meets context. One where bold identity and community integration are brought together.
More about Ana Luisa’s bleecker street store
This retail store is located on the corner of Bleecker and Perry Street in the historic West Village of Manhattan. The overall design of the store is interesting, from the front to the interiors. To begin with, the storefront is a sight to behold, with the exteriors featuring high-gloss red slices combined with a beige-toned landscape of classic brownstones. Furthermore, the geometry of the design is cinematic, yet not too distracting and still feels at home. True to the Mariana Plakhotnaia touch, the entire design is both radical and respectful.
The inside of the retail store is also a sign to behold. It features an authentic gallery-like atmosphere. The store is furnished with 3D-milled pieces. These pieces are glossy white and are primarily made of ceramics and wood polished with resin. The interiors are decorated with floating sculptures that resemble art installations, giving the space a soft and unique vibe.
While designing the retail store, Mariana Plakhotnaia not only focused on the visual impact. It is incredibly functional and futuristic. There are mirrors, display trays, and beautiful lighting that add to the functionality of the store. In fact, Mariana Plakhotnaia managed to make Ana Luisa’s permanent jewelry service the center of the experience and design of the retail store.
The significance of retail design
Designers like Mariana Plakhotnaia have proven that retail is no longer just a place where products are sold. It is a place where people come to look for an experience. Somewhere they can feel a sense of belonging and connection. Creating a beautiful, functional, and welcoming retail space attracts clients and can support the success of the store and its core service. Mariana Plakhotnaia’s goal is to help companies and brands achieve this by creating a space that speaks to clients and evokes positive emotions.
Who is Mariana Plakhotnaia?
Mariana Plakhotnaia is an international creative designer in the retail space. She has worked with leading brands across Europe, the United States, and the UK. The celebrated creative retail designer has mastered the art of designing immersive retail environments. Mariana Plakhotnaia typically works with international brands seeking to elevate the experience of their customers through innovative spatial storytelling. This calls for frequent consultation with brands and a lot of independent research on the intersection of design culture and human experience. The UNRTD award for Creative retail design is one of the many accolades that Mariana Plakhotnaia has earned for her incredible work in this sector.
The UNRTD Award
This award celebrates the talent that is Mariana Plakhotnaia. It highlights the aesthetic achievement of the store as well as its strategic age. It also celebrates the fact that Mariana Plakhotnaia has mastered the art of designing a feeling instead of just visual appeal. This is the direction that the retail sector is moving towards for the future. Therefore, Mariana Plakhotnaia is redefining the world of retail design with her talent, which is what this UNRTD award celebrates.
In addition to Ana Luisa’s Bleecker Street Store, other notable projects by Mariana Plakhotnaia include retail spaces for Snoots Vet in London and Izipizi in Paris, as well as other stores in Paris, New York, and London. Mariana Plakhotnaia has become a force in the retail world, creating next-level retail spaces across different markets.
