Recent studies show that nearly 70% of consumers still value the in-store shopping experience, with a strong emphasis on ease. As the retail landscape continues to evolve, enhancing the physical shopping experience remains a priority for both shoppers and retailers.
Metrocentre is one of the UK’s largest shopping and entertainment destinations, with an intricate layout that can overwhelm visitors and pose operational challenges. Living Map has simplified navigation at the centre by implementing a digital mapping solution accessible via the centre’s website and 13 interactive kiosks, located throughout the site. The solution also improves accessibility with stair-free routing options, optimises foot traffic, and supports staff, while also using data analytics to drive smarter decisions for the retail space. This drives continuous improvements at the centre which align with visitor preferences and elevate overall shopper experience.
Gavin Prior, Centre Director at Metrocentre shared his thoughts on this exciting development: “Metrocentre is a huge site occupying over 2,000,000 sq ft of space and is home to over 270 stores, restaurants and leisure attractions. Due to this size and scale, it is important that we make navigating the centre as easy as possible for our visitors, to enable them to make the most out of their visit. The introduction of the Living Map technology, and the ability for shoppers to use their own phones for navigation, has made a huge difference and greatly improved the experience for visitors enabling them to discover more of what the centre has to offer.”
Peter Asman, CRO at Living Map added, “We’re proud to bring digital innovation to the Metrocentre, opening the door to unforgettable shopper experiences and exciting new retail opportunities.”
Together, Living Map and Metrocentre are driving digital transformation, setting a high standard for retail and leisure experiences.
