Fashion retailer Monsoon is excited to announce the opening of its new travel boutique concept at London’s Waterloo Station today. This highly anticipated addition expands the travel retail portfolio of Monsoon’s parent company, Adena Brands, which already operates 37 Accessorize travel stores across major stations and airports in the UK and Europe.
Located on the Balcony at Waterloo Station, SE1 7LY, the Monsoon store offers a bright and uplifting retail space, featuring a hand-painted window design, artisan details, and a stunning fabric chandelier centrepiece.
Today’s launch marks the beginning of Monsoon’s journey in testing its travel boutique concept, providing customers with seasonal collections and travel essentials curated from its women’s clothing and accessories ranges. Alongside core travel accessories, the store showcases an expanded assortment of summer beachwear, casual dresses for weekend trips and festivals, as well as occasionwear and accessories for more formal events and destinations.
Paul Thomas, Retail Director for the Monsoon and Accessorize brands, expresses enthusiasm about the opportunity to introduce this new travel concept. He explains, “Monsoon customers have always been free-spirited and adventurous by nature, and the brand has always had a strong travel offer. Opening our new travel boutique concept at the UK’s busiest train station is a great opportunity for us to serve our customers as they head out for the weekend or on holiday, or when they come into London for an event or occasion. We will trial a new product assortment in Waterloo to provide our customers with core travel essentials as well as items for last-minute gifting, and also including our successful beachwear collection and occasionwear items.”
This news comes in the wake of Monsoon’s recent opening of a new boutique in Islington, further expanding their retail presence and offering a diverse shopping experience for customers. With today’s opening, Monsoon Waterloo becomes the 28th travel store in the UK and the 38th across Europe, combining both the Accessorize and Monsoon brands.
