Morrisons is marking the return of National Mince Pie Day with a two-stage festive giveaway that will culminate in 50,000 free mince pies across selected stores on Sunday 22 November.
The supermarket opened the celebrations with a warm-up offer in its cafés nationwide, running from 13 to 15 November, under which anyone buying a hot drink receives a free in-store baked Market Street mince pie to go with it.
On National Mince Pie Day itself, Morrisons will give away 50,000 of its Best Mince Pies in selected stores, with Free From options also available. Customers can collect a mince pie from participating stores while stocks last. The event returns for a second year, with the retailer expanding the giveaway following its inaugural celebration.
Alongside the giveaway, Morrisons has released regional sales data showing where its mince pies sell best. Wetherby bought the most café mince pies alongside a hot drink over the festive period, followed by Eastbourne and Workington.
Derby led Market Street bakery counter sales over the Christmas period with 5,863 mince pies sold, ahead of Tamworth (5,739) and Coalville (5,366). Shoppers in Coalville also started early, buying the most in-store baked mince pies on 31 August.
Morrisons’ bakers freshly bake more than 20 million mince pies at Market Street bakery counters every year. Nearly half are sold in December, when the bakery counters produce around 12,000 mince pies every hour during peak shopping periods.
“After a brilliant debut last year, we’re bringing National Mince Pie Day back even bigger to deliver good, honest value when it matters most. Our Market Street bakers craft millions of delicious mince pies every year, and offering nationwide freebies is our way of spreading festive cheer and saying thank you to our customers.”
Mark Richmond, Head Chef, Morrisons
A range of mince pies is also on offer in store and online until Christmas Eve, including Morrisons The Best Mince Pies (six pack) at £1.45, down from £3.00, and Morrisons The Best Chocolate Orange Mince Pies and The Best Brandy Butter Mince Pies, both reduced to £2.50 from £3.50.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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