Moss is scheduled to open a new flagship store in Edinburgh’s St James Quarter on 7th March 2024. Located centrally in Edinburgh, the St James Quarter is a key retail and leisure hub. The store, covering 2,372 square feet, marks a continuation of Moss’s retail expansion, introducing a retail concept that blends modern design with traditional elegance.
With a rich heritage in tailoring and a commitment to innovation, Moss has adapted to the evolving demands of the menswear customer. The brand’s rebranding, including a simplified name change from ‘Moss Bros’ to ‘Moss’, signifies its evolution into a modern, diverse, digital, omni-channel retailer, extending beyond its traditional focus on hire and formalwear.
Brian Brick, CEO of Moss, expressed enthusiasm about the brand’s revival in Edinburgh, stating, “This store is a celebration of everything Moss stands for today; modern, diverse and accessible. We are excited to reintroduce the brand to the discerning shoppers of Edinburgh, a city rich with culture and heritage, offering them a space to explore our product and experience our expertise first-hand. We’ve leaned into our 172 years of expertise to land our most modern tailoring offer yet, alongside a range of premium casual styles to form a really considered collection. We’re not just a suit brand that sells some casualwear, or vice versa, Moss has transformed into a competitive menswear destination for both occasions and daily wardrobes.”
The store’s launch coincides with the debut of the new SS24 Collection, embodying softened tailoring and relaxed profiles that align with the ease of summer living. From pleated trousers for comfort to slouchy fits for a leisurely pace, the collection caters to the increasing demand for versatile suiting. The SS24 Wedding Collection, featuring light fabrics and airy fits, includes double-breasted suits in copper-toned boucle and powdery blue cord, ensuring a stylish walk down the aisle. The Hire collection complements the ready-to-wear line with its easy-going elegance in new seasonal styles and colours.
Moss has invested in an experienced team of local in-store stylists and knowledgeable staff to assist customers in discovering and enhancing their unique style. The store also offers the ‘Custom Made’ tailoring service, allowing for the creation of bespoke suits tailored exclusively to individual preferences.
Following the opening of 10 stores under the Moss branding in 2023, including the Manchester Flagship, the Scottish Flagship brings the UK total to 109 stores. The Edinburgh store is located at Unit SU107, Level 1, St James Quarter, St James Crescent, Edinburgh, EH1 3AD, inviting customers to explore its modern tailoring and premium casual styles.
