The Trentham Estate, owned by funds managed by Blackstone, is a leisure and shopping experience and events business set within 725-acres near Stoke-on-Trent, in the heart of Staffordshire, and offers award-winning gardens, a unique outdoor shopping village, restaurants and cafes, a large Blue Diamond Garden Centre, and other popular visitor attractions.
Previously managed by St. Modwen, Multi-Realm will now manage the entire estate and operate all parts of the retail, leisure and events business, with a focus on providing property and asset management, leasing, development and operating consultancy services. The team will work closely with the Trentham Estate team to further strengthen the destination and enhance what is a much-loved attraction for visitors, brands and local residents.
The Trentham Estate is already one of the most compelling and attractive leisure and retail destinations in the West Midlands, with an annual footfall of over 3.25m visitors and 87% of 4,000 Trip Advisor reviews being very good or excellent. A key part of the Estate is the 96,498 sq ft (8,965 sq m) outdoor Shopping Village which is home to 80 national, regional and independent brands. In addition, there is a further retail anchor in the 64,749 sq ft (6,017 sq m) Blue Diamond Garden Centre, one of the largest in the UK. The retail and food and beverage units are all successful and there is significant potential for further development of the shopping and dining offer.
With its stunning Italian gardens, 119 room hotel, woodlands, leisure lake, Monkey Forest experiences, wedding venue and regular outdoor events and concerts, Trentham Estate is a unique and dynamic attraction. Over 30,000 visitors attend the summer concerts every year on the banks of Trentham’s Lake, and recent performers include Jess Glynne, Busted, and the Manic Street Preachers.
Multi-Realm will work with the established and highly professional team at Trentham Estate to bolster this popular and multi-faceted destination, applying its unrivalled experience and expertise in leasing and asset management to further improve the overall visitor experience.
Multi-Corporation bought a majority stake in Realm earlier this year and operates as Multi-Realm in the UK. This new instruction aligns with Multi-Realm’s strategy to grow its assets under management in the UK, leveraging its established cross-sector track record to deliver enhanced values for owners, visitors and investors.
Dan Mason, Managing Director, Multi-Realm, said: “We are delighted to be appointed on such a prestigious asset and very much look forward to working with the superb Trentham Estate team to build on what is already a very successful business.
We have a strong track record of applying data into our decision making, being proactive in our asset management, and building strong brand partnerships to collectively drive performance at the assets we manage. This is a great example of how the operating skills we have developed over 25 years from the designer outlets and other retail and leisure destinations can be transferred to other types of visitor attractions and retail operating businesses.
The Trentham Estate mandate plays to our strengths of operating assets with a strong events-based and tourism footfall, and we can’t wait to deliver on our plans for the future success of this important visitor destination.”
The Trentham Estate is well located with enviable audience reach, with 350,000 people within a 30-minute drive, 7.5 million within a 60-minute drive and 15.7 million within a 90-minute drive.
