TikTok is today revealing its 2020 Creative Excellence showcase, featuring some of the most creative UK brand activations that bring to life what 2020 was all about on TikTok for brand marketing.
From brands using TikTok to support local communities through the pandemic, to campaigns that put Creators at their heart, the 2020 Creative Excellence showcase celebrates storytellers that stood...
Manchester ad tech business, Branded Media, has developed a brainy new solution to one of modern life’s biggest problems: ‘low battery anxiety’.
PowrPod charging stations have been delivered to over 30 colleges and universities throughout the UK, keeping students connected. Pods are also in place at Manchester United. The University of Reading, where PowrPods are sponsored by Coca-Cola Freestyle, have...
A pandemic-inspired digital signage solution, designed to help retailers of all sizes – from small independents to multi-national chains – to open and operate safely while also enhancing their communications with customers, has been awarded the highly prestigious and globally-recognised Digital Signage Technology of the Year Award for 2020.
The range of PeopleCount queue management and safe social distancing...
The Christmas shopping and dining experience is one of the most memorable and cherished occasions in the calendar, and this year West End retailers and restaurateurs are coming together as part of #MyWestEnd to orchestrate a series of Traffic Free Saturdays in the lead up to Christmas. On Saturday 5th, 12th and 19th December Regent Street will be pedestrianised...
When it comes to the Black Friday sales, there are inevitably some winners and some losers. Brands across all sectors battle it out over the Black Friday weekend (including Cyber Monday) and it can all start to get a bit competitive with each business fighting for customers’ attention.
Black Friday is known for being the biggest sale weekend of the...
So, we are in Lockdown 2.0, and there is a looming sense that we are going to be in and out of some level of restriction for the foreseeable future. Amongst the many headaches this brings retailers, the lack of face to face contact with shoppers for those classed as ‘non-essential’ is a big one. Especially at a time...
Some grocery retailers faced recent criticism that they had unfairly benefited from rates relief, compared with non-essential retail stores that were forced to close during lockdown. While critics pointed out that grocers were able to stay open and make money, this narrative masks the fact that grocers and other essential retailers have racked up huge additional costs to cope...
The coronavirus pandemic has certainly taken its toll on retail this year and it is a long road back for those in this industry. The lockdowns have halted business for lengthy periods, but even when non-essential stores have been open there has been a great deal of anxiety amongst consumers which has stopped many from stepping foot in-store.
Alleviating Anxiety...
Boomers, millennials, gen Z and now generation alpha. Each generation has a different relationship with social media, with some more native on it than others. But have you ever wondered how the next generation will use social media?
PostBeyond has predicted how generation alpha will use social media, from their shopping habits, trusting peers online, to their screen time. You...
Following the opening of their world-first flagship store in London’s Soho, ‘RS No. 9 Carnaby’, the Rolling Stones have launched a brand-new, global e-commerce shop equipped with a 360° virtual experience so customers can shop inside the store from anywhere in the world.
If you can’t get to the store in Carnaby Street London, then the virtual store is the...
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