Amazon plans to open several large physical retail locations in the US that will operate like department stores, according to a report in the Wall Street Journal.

The stores will be about 30,000 sq ft in size and will offer products from well-known consumer brands. Sources said the company’s private-label goods are expected to feature prominently.

The first Amazon Go store in Seattle.

The company has opened brick-and-mortar book stores, beauty salons and cashier-less convenience stores in recent years. The department stores are expected to help Amazon sell more clothing and technology products, according to the reports. Amazon has declined to comment calling them “rumours and speculation”.

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