It’s crucial that your brand is well perceived by the public. One of the most significant factors to running a successful business is brand awareness. It’s in your best interests to make a lasting first impression that can increase your consumer base and help you to become a key thought-leader in your chosen sector.
By having an internal focus across...
It’s no secret that social media has changed the way we shop, as well as how businesses market their products to customers. Getting this right in everything from shop window displays to store layouts is critical. But, with more than half of store purchases now influenced by digital channels, what does great visual merchandising look like on Instagram?
Social media...
From the heart of London Fashion Week last week, Facebook Messenger made an exciting announcement with British fashion designer Victoria Beckham about the launch of her new bot for Facebook Messenger.
To celebrate the unveiling of her Spring/Summer 2019 capsule collection at LFW for the first time, and marking a decade of her brand, followers were kept updated on the whole experience via Facebook Messenger. And...
A new report from VoucherCodes.co.uk and WBR Insights has revealed that over 90% of retailers expect to have Artificial Intelligence (AI) or virtual assistant technology operating in-store and online within the next five years. In a report interviewing 200 senior executives at major UK and French retailers, VoucherCodes.co.uk has revealed that retailers are investing in AI, Virtual Reality (VR)...
Retailers who haven’t yet embraced identification and automated marketing technologies to drive new revenue streams are missing a trick, says BounceX, a fast-growth provider of innovative marketing solutions.
Reported in Forbes as one of the fastest-growing software companies in the US, scaling 14,500% in three years, BounceX is a major ‘disruptor’ in the marketing technology and identification sectors. With...
Smartech, a software-powered retailer, has announced this week that it has more than doubled its footprint with the launch of a new flagship store, making room for Selfridges’ first ever robot the YuMi that will join as the Smartech barista, creating a never seen before retail experience in the UK.
Smartech’s new store is furthering its mission to make Selfridges...
Instagram is growing in the social media world and is becoming more of an important asset for retailers. In fact, 42% of small businesses said that they would rather point a customer to their Instagram profile than their website. Together with Angelic Diamonds, retailers of luxury yellow gold engagement rings, we explore what this means for players in the...
It goes without saying that technology has revolutionised the way we live and work. We’ve moved from physical filing cabinets to SharePoint document management, from a weekly shop at the big Asda to online grocery shopping and our entire lives are accessible within our smartphones.
As time goes on, technology progresses at a faster rate than ever. Now we...
Furniture retailers, seeking the best ways to create seamless omnichannel customer journeys, should attend an event organised by Envoy Digital, part of KPS, a transformation consultancy focusing on retail.
The event, to be held on 27 September 2018 at SAP UK headquarters in Feltham, will provide delegates with the latest updates on digital furniture retail, using industry case study examples. Speakers will...
FREE DOWNLOAD
