Getting to Know Fashion Influencers
When it comes to influencer marketing, there is no denying the power that the fashion industry has. In 2018, Fashion was the top industry to partner with influencers, behind Lifestyle.
Fashion influencers help brands with their *fashionista* credibility. If a true style icon is promoting a specific product, on instagram, it boosts notoriety and desire amongst...
You may remember a time not too long ago when going into your local town or city for some recreational spending would take the best part of a day. Relying on public transport, finding the item you want, the perpetually long queues of retail, it’s tiring no matter what your fitness levels are.
But when you can order the item...
IBASE Technology, a leading manufacturer of digital signage players, has launched the powerful SI-30S highly expandable video wall player designed for multi-screen signage solutions. The SI-30S supports the new dynamic AMD Ryzen™ 3000 Series processors with a base clock speed of up to 3.8GHz and 32MB of L3 cache memory that features improved multi-core performance when compared to its...
It’s fair to say that the print industry, one that retail works with closely, has gathered up negative connotations of being particularly destructive to the environment. This is largely due to deforestation and the various oils which contribute to the creation of ink. But the good news is, the print industry is moving with the times and making a...
Marks and Spencer Group Plc (M&S) today announces the completion of its acquisition of half of Ocado Retail Ltd, one of the world’s largest dedicated online grocery retailers.
This marks the start of M&S’s 50/50 Joint Venture (JV) with Ocado Group Plc, comprising Ocado’s UK grocery retail business (“Ocado Retail Ltd”), supported by the Ocado Smart Platform (OSP) technology.
Following today’s...
DIY and gardening shoppers in the UK are most likely to switch to a different retailer’s physical store if the store they normally shop at closes, while relatively few would switch to online or travel to the same retailer’s store in a different location. This indicates a preference not only for physical retail over online, but also for convenience...
Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of the Böen farmhouse with a tap of...
Electric vehicles are soon to be the driving force in the car industry. Not only do we plan to have fully autonomous cars rolled out as soon as next year, but the UK’s government has detailed plans to get rid of harmful emissions that vehicles are releasing into the atmosphere. By 2030, the ambition is that at least half...
Your business can experience a total overhaul in success by doing something as simple as listening to your customers. While you might be confident that your products are ticking every box for your target audience, it is easy to become complacent with this belief. Reviews and suggestions are both aspects of customer feedback that can help brands to identify...
There was a time when brits were more well known for their stiff upper lip than they were for Brexit. We are the nation that ‘keeps calm and carries on’, through thick and thin. Of course, everyone has an Achille’s heel, and for the British, one such weakness is the unbridled fury that is unleashed upon discussion of the...