Fashion brand Oasis has teamed up with VISR and the Zoological Society of London (ZSL) to delight shoppers with an in-store virtual reality safari experience. The experience redefines how Oasis connects customers with the fashion brand’s values and explores the story of the retailer's unique collaboration with the Zoological Society of London.
During the experience, shoppers sit in a jeep and are taken on...
For a nation of online shoppers, the UK is letting eCommerce down by not providing the required infrastructure to boost growth and increase developments in the industry. That’s according to Andy Burton, CEO of eCommerce systems integrator Tryzens, who says that retailers could soon be hitting a complete blockage in supporting the changing ways consumers shop today with advanced...
Research from Qmatic UK Ltd, has revealed that the majority of sales for multi-channel retailers in the UK still come from in-store transactions. According to Vanessa Walmsley, Managing Director at Qmatic, this highlights the importance of the brick-and-mortar environment. However, with online sales growing, retailers now need to master a channel agnostic approach to meet the shifting expectations of...
Over the last five to 10 years we’ve all witnessed the changing face of the retail store. The early signs were evident; Abercrombie and Fitch, with its dimly lit and beautifully curated ‘theatres’, staffed by model-esque sales associates and the likes of Apple with its sparsely filled, brightly lit showcase stores, where if you need anything other than trying...
The use of social media tactics and technologies by retailers in a bid to stand out from the crowd in an increasingly competitive market is nothing new. In fact, the retail sector was an early adopter of social media in its marketing strategies, as the rise of e-commerce fueled infinite opportunity on social channels.
This has impacted significantly on store...
Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with...
The latest ONS retail sales figures released today show that the volume of online spending increased year-on-year by 15.9% and by 1.8% compared to last month. As footfall on the high street continues to drop, e-commerce has seen a continuous rise, but attention is now drawn to m-commerce. Last year, one-third of online retail came from mobile.
Over half of...
Retailers in the UK are determined to keep investing in in-store technology, such as mobile assisted selling and self-service kiosks, to improve the customer experience. However, the majority agree they’re not doing enough to replicate the experience of online shopping, new industry research from Qmatic UK Ltd, which leads the market in customer journey management solutions, has found.
Conducted by...
Global AV integrator, AVMI provides Selfridges a way to share digital content with its team members efficiently and effectively across multiple offices. AVMI deployed a high-impact LED wall at the London Team Tunnel and a network of over 30 Samsung Smart Signage Platform displays at Selfridges office and retail locations in Manchester, Birmingham, Leicester and London. Cloud based Digital...
ChargeApp eliminates the worry for mobile phone users of losing power on the go by providing a map with real-time navigation to their nearest charging point, driving footfall into retailers and locations offering the facility. This latest partnership sees the addition of Waitrose and Topman to ChargeApp’s already impressive network of retailers, which includes John Lewis, Pret, McDonalds and...
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