Braehead Shopping Centre, owned by SGS Group, has announced that Scotland’s first-ever Nomination concept store will open at the centre this March. Operated by leading jewellery retailer Argento, the new store will introduce an immersive shopping experience dedicated to the Italian brand’s signature collections.
As the first standalone Nomination store in Scotland, the boutique will showcase the brand’s renowned craftsmanship and innovation, featuring Composable® bracelets, Link by Link customisation, and a diverse selection of contemporary jewellery. This opening strengthens Nomination’s presence in Scotland and further enhances Braehead’s premium retail mix.
A strategic addition to Braehead’s jewellery offering
The Upper Level store will join an established line-up of jewellers, including Beaverbrooks, Goldsmiths, H.Samuel, Ernest Jones, and Pandora, reinforcing Braehead’s status as one of Scotland’s premier shopping destinations.
Rob Jewell, Managing Director, Asset Management at Pradera Lateral, highlighted the significance of the launch:
“The arrival of Nomination’s first concept store is a great addition to our retail mix, reinforcing Braehead’s position as a premium retail and leisure destination in Scotland. This exclusive location is testament to Braehead’s appeal, offering a curated retail experience that sets it apart from other shopping centres. Nomination will further add to the centre’s diverse jewellery offering, bringing stylish, high-quality collections to the centre, and ensuring that visitors continue to enjoy an exceptional shopping experience unlike anywhere else.”
Strengthening Nomination’s presence in Scotland
For Nomination, this opening represents a key milestone in the brand’s UK expansion. Allesandro Gensini, Marketing Director at Nomination, expressed excitement about the new store:
“We can’t wait to see our first Scottish concept store open and full of Braehead shoppers. We have worked with Argento for many years, and we love the energy that they pour into everything they do so we know an amazing shopping experience awaits Braehead jewellery lovers.”
Emma Filmer, Managing Director at Argento, added:
“We are thrilled to be working with Nomination to open the first Nomination concept store in Scotland. Argento brings years of retail expertise to this project, and we look forward to bringing a unique shopping experience to the Braehead community. Braehead was a natural choice for this exciting launch, and we are thrilled to become part of its dynamic, diverse and loyal customer base.”
A growing luxury retail destination
With the introduction of Nomination, Braehead continues to attract leading international brands, further solidifying its reputation as a top-tier shopping destination in Scotland. The new concept store will provide a dedicated space for jewellery enthusiasts, ensuring customers can experience Nomination’s signature designs in a curated and engaging setting.
