Retail apps specialist One iota has appointed Joe Till as Chief Executive Officer, marking the return of one of the company’s early senior leaders as it accelerates its growth plans.
Joe rejoins the business after first working at One iota in 2016, when he was appointed Head of Multi-Channel Solutions. At the time, his role focused on supporting retailers as they worked to better connect online and in-store experiences, an area that has only become more critical as consumer expectations and retail operations have grown more complex – and which has driven his return.
One iota works with retailers including Hugo Boss, SportsShoes.com, and JD Sports to connect digital and physical retail, helping create more joined-up customer journeys across ecommerce, stores, mobile and fulfilment. Its apps support use cases including click and collect, endless aisle, mobile selling and assisted service, giving retailers better stock visibility, stronger conversion and a more consistent customer experience across channels.
Since leaving One iota, Joe has held senior leadership roles across the retail technology sector, including at Sorted Group and most recently OneStock. In these roles, he worked closely with enterprise retailers on order management, fulfilment and omnichannel strategies, gaining first-hand experience of the operational challenges retailers face as they scale.
As CEO, Joe will lead One iota’s overall strategy, with responsibility for driving growth, strengthening partnerships and continuing to evolve the platform in line with retailer needs. He will work closely with the existing leadership team to support customers in delivering more connected, flexible and resilient retail operations.
Damien Hanson, Director at One iota, said.
“Joe knows One iota, our customers and this market incredibly well. He was part of the business at an important stage in our journey and has since built deep experience across retail technology. Bringing him back as CEO gives us the leadership we need as we move into the next phase of growth, while staying true to the problems we set out to solve for retailers.”
Joe Till, CEO of One iota, said.
“One iota has always focused on helping retailers deliver genuinely connected experiences, rather than adding complexity for the sake of it. That mission feels even more relevant now. I’m excited to return to the business, build on the strong foundations already in place, and work closely with customers and partners as we scale the platform and the team.”
Joe’s appointment reflects One iota’s continued investment in leadership as the business supports retailers navigating increasingly complex omnichannel and operational demands.
