Oxfam has announced a new partnership with Vinted, the leading online marketplace for second-hand fashion, in support of its fashion show at London Fashion Week 2024. The collaboration is part of Oxfam’s annual Second Hand September campaign, which encourages people to shop pre-loved fashion and reduce the environmental impact of the clothing industry.
Since its launch in 2019, Second Hand September has inspired thousands of people to shop more sustainably by embracing pre-loved clothing. This year, Oxfam will once again open London Fashion Week with its Style for Change runway show, set to take place on 12th September. The show will feature a range of well-known personalities modelling second-hand outfits, styled by Bay Garnett, a pioneer of the second-hand fashion movement.
The show will highlight the creativity and innovation of sustainable fashion, with every outfit on the catwalk sourced from pre-loved clothing collections. This initiative aims to demonstrate that second-hand fashion can be just as stylish and high-quality as brand-new items, while also promoting the environmental benefits of buying pre-loved clothing.
Vinted’s Role in the Fashion Show
As a key partner for this year’s fashion show, Vinted will provide an integral platform to showcase the pre-loved outfits featured on the runway. Each look presented at the Style for Change show will be available for purchase via Oxfam’s wardrobe shop on Vinted. This collaboration aligns with Vinted’s mission to make second-hand fashion the first choice for consumers globally.
Vinted will also support the wider Second Hand September campaign, promoting second-hand fashion as a mainstream option. The partnership reflects both organisations’ commitment to sustainability and circular fashion, encouraging more people to embrace pre-loved clothing as a way to reduce their carbon footprint and contribute to a more sustainable fashion industry.
Promoting Conscious Fashion Choices
Kehinde Brown, Oxfam’s Strategic Communications Lead and director of the show, expressed her excitement about the partnership, stating: “Oxfam are thrilled to have Vinted as our partner for our Style for Change fashion show, as part of our Second Hand September campaign this year. Together, we are on a mission to make second-hand fashion mainstream, so it is a wonderful and authentic pairing.”
She continued, “Our fashion show will be the ultimate display of sustainable fashion, which we hope will inspire people to discover the joys of second-hand clothing. Vinted has captured the mainstream and championed pre-loved fashion like no other online marketplace has, so we can’t think of anyone better to be partnering with to help prove that second-hand does not mean second best.”
Vinted’s Vision for Sustainable Fashion
Marianne Gybels, Vinted’s Senior Director of Sustainability, highlighted the growing popularity of second-hand fashion, saying: “Second-hand is a growing megatrend that helps to spark essential conversations about breaking the norm when it comes to shopping and fashion consumption. Vinted aims to make pre-loved clothing easy and accessible to everyone and everywhere. Partnering with Oxfam for Second Hand September is a fantastic opportunity to advance our shared mission.”
Both Oxfam and Vinted hope that their partnership will not only raise awareness about the environmental and social benefits of second-hand shopping but also help fund Oxfam’s efforts to tackle global poverty and inequality. Vinted’s platform will amplify the visibility of Oxfam’s fashion campaign, promoting sustainable choices to a wider audience.
Empowering Sustainable Fashion
This partnership is expected to drive important conversations about sustainability in fashion, particularly during such a high-profile event as London Fashion Week. Oxfam’s ongoing Second Hand September campaign, coupled with Vinted’s platform, provides a powerful message that second-hand clothing is both stylish and environmentally responsible.
Oxfam and Vinted aim to continue raising awareness about the importance of circular fashion, encouraging people to rethink their shopping habits. The campaign also supports Oxfam’s broader mission of addressing poverty and inequality, with proceeds from second-hand purchases contributing to the charity’s life-saving work worldwide.
For more information about Second Hand September and to shop pre-loved fashion from the runway, visit Vinted.
