What kind of software does Aptos develop? What retailers use your solutions?
Aptos develops and delivers unified commerce solutions for retailers. Our technology portfolio includes solutions for point of sale (POS), merchandising, order management, CRM, sales audit and analytics.
Hundreds of retailers around the world leverage our software, including large global brands. Specific to the UK, some of our amazing clients include EE, Liberty and Mulberry.
You can read the latest Aptos news regarding those clients via the following links:
- EE’s Retail Stores Come to Life with Aptos’ Cloud POS
- Liberty Elevates Brand Experience with Aptos Technology
- Mulberry Taps Aptos Order Management System to Power Unified Bricks and Clicks Experiences
In your conversations with retailers, what issues and opportunities are top of mind?
Retailers frequently turn to us with questions about unified commerce, eager to understand what it takes to achieve it and how to optimally advance their technology modernisation journey.
Many are also interested in enhancing mobility for their store employees. They see the value in freeing staff from the till, enabling them to assist customers directly on the sales floor. Empowering store staff with access to product, promotion, inventory and customer information is crucial for improving the shopping experience.
Additionally, retailers are exploring ways to extend their reach beyond physical stores, engaging customers where they congregate — be it at races, concerts, craft fairs or festivals. They understand that selling in these environments can significantly boost revenues.
Finally, the topic of omnichannel execution is a major focus. Retailers want to know how to create a more integrated and seamless experience that accelerates fulfilment to customers while maximising profitability. Our expertise in these areas helps them navigate these challenges and enhance their overall retail strategy.
In the unified commerce technology landscape, how does Aptos differentiate itself?
We support retailers to achieve their unified commerce ambitions in several ways:
- Integrated solutions: Our comprehensive suite of solutions — including POS, order management and merchandising — works seamlessly together, ensuring a unified approach to commerce.
- Agility: Our solutions are designed to be flexible and responsive, allowing retailers to adapt quickly to changing market demands and customer preferences.
- Deep retail expertise: With extensive experience in the retail industry, we understand the unique challenges retailers face and can tailor solutions to meet their specific needs.
- Enhanced customer experiences: We prioritise delivering modern, cohesive shopping experiences that align with consumer expectations, helping retailers stand out in a competitive landscape.
- Productivity maximisation: Our tools are not just about customer engagement; they also focus on optimising operations and driving productivity throughout the retail enterprise.
Looking ahead, what software innovations is Aptos most excited about delivering to the market?
Aptos continues to introduce new capabilities on our unified commerce platform, Aptos ONE. In addition to offering a mobile-first, cloud-native POS solution, we’ve recently introduced new innovations for store inventory management, universal promotions and streamlined payment partner integration.
We have an exciting roadmap for Aptos ONE, with some of our most significant investments currently focused on elevating staff enablement, store fulfilment and omnichannel ‘out of the box’.
As challenging as it can be to keep pace with consumer expectations, it really is an exciting time to be part of the retail industry.
To learn more about Aptos ONE and Aptos’ approach to unified commerce, click here.
