The Fragrance Shop, the UK’s largest independent fragrance retailer today [10 January] announced record Christmas trading in stores and online thanks to its investment in an omnichannel strategy that allows customers to “Spray A Little Happiness”.
The company saw a 11.2 per cent increase in underlying sales in the six weeks ending 31 December 2022, compared to the same period the previous year.
This record sales performance was fuelled by popular new fragrance launches, such as Paradoxe by Prada, Fame by Paco Rabanne and Explorer Ultra Blue by Montblanc as well as successful partnerships with Hermès and Maison Margiela as the business continues to expand its luxury and niche categories.
The Fragrance Shop has also continued to invest in its bespoke digital platform and store estate. The company opened 12 new stores in the year and now trades from 216 locations nationwide.
The retailer’s My TFS subscription programme also saw a 150 per cent increase in memberships sold.
CEO Sanjay Vadera MBE commented on the company’s success, saying: “Our teams have worked hard to deliver another exceptional Christmas despite the challenges posed by economic uncertainty, industrial action and the general pressures on consumer disposable incomes.
“While the economic outlook for the year ahead remains uncertain, we are confident we are well placed to not only weather those economic headwinds but thrive, as we continue to invest and grow.
“The convenience of being able to mix and match between shopping in-store and online will be the bedrock of our plans for 2023.
“We will continue to invest and expand our footprint both digitally and physically to offer our customers the premium shopping environment we know they demand.”
