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Harnessing the huge marketing potential of subscription services

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Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate...

Unpacking subscriptions: The gift that keeps on giving all year round

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As humans, we rely on anticipatory pleasures to stay happy. We make weekend dinner reservations on Monday, knowing the thought of enjoying a favourite...

Gen Z shoppers more favourable to Buy Now, Pay Later services

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In the past year, 42% of British 16-to-24-year-olds used a Buy Now, Pay Later service to help evenly spread the cost of big-budgeted fashion...

Pret subscription model: The future of business or a disaster waiting to happen?

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Subscription models are at first glance nothing new, with streaming services having adopted this strategy since their inception. However, this model has adapted and...

Pret told to review drink subscription adverts after complaints

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Sandwich and coffee chain Pret a Manger has been told that it should look at how it advertises its monthly subscription service after reports...