The highly anticipated MAPIC 2024, a leading international retail property event, will spotlight the emerging theme of “the new retail equation.” This year’s edition promises to delve deep into the future of retail, with a key focus on the role of inclusivity in shaping consumer experiences.
Among the most notable speakers at the event will be Didier Roche, co-founder of the celebrated Dans le Noir? restaurant group, who is scheduled to deliver a keynote address on the business opportunities that arise from adopting inclusive retail strategies. Roche’s speech is set to challenge Europe’s retail industry, urging them to incorporate inclusivity into their operations, not just as an ethical choice but as a profitable business model.
Roche is known for revolutionising the hospitality industry through Dans le Noir?, a dining concept that allows guests to experience a meal in complete darkness, guided by visually impaired servers. This innovative approach not only provides a unique sensory experience but also fosters greater awareness of disability and inclusion. The restaurant’s philosophy extends beyond novelty, aiming to challenge societal perceptions of disability while delivering a high-quality dining experience. Since its establishment in 2004, the brand has expanded to 16 locations worldwide and introduced other ventures, including spas and sensory workshops.
“At ‘Dans le Noir?’, we’ve always believed that the quality of the experience is what keeps people coming back, not just the novelty of dining in darkness,” Roche explained. “Inclusive retail isn’t about ticking boxes; it’s about creating a meaningful, high-quality offering that connects with customers on a deeper level.”
Roche’s address at MAPIC will build upon his 20 years of experience, advocating that inclusive retail models are no longer just about corporate social responsibility but are a strategic asset for business growth. A study by McKinsey supports this, showing that companies excelling in inclusivity are 1.7 times more likely to enter new markets and experience 35% higher revenue growth than their less diverse competitors. This highlights the growing demand for socially conscious brands, and Roche’s insights will be of particular interest to the 600 retail and leisure brands set to attend the event.
As consumer preferences shift, businesses that combine public service missions with exceptional service offerings are gaining prominence. Roche’s keynote will explore how brands can successfully adopt these inclusive practices to create more engaging retail experiences. He will demonstrate that inclusivity can be seamlessly integrated into everyday business operations, enhancing both consumer satisfaction and brand loyalty.
MAPIC’s Director, Francesco Pupillo, echoed these sentiments, stating: “MAPIC is the international showcase for evolving retail concepts and brands. The rise of businesses that combine public service missions, experiential offerings, and high-quality service is a growing trend, responding to the needs of a more open and inclusive society. Inclusive brands are achieving real success and clearly demonstrate the role retail can play in building a better society.”
With inclusive retail on the rise, attendees at MAPIC 2024 will have the opportunity to explore how this approach can be embedded within their own businesses, ensuring they remain relevant in an increasingly socially conscious market.
