Founded in 2009 by Matthew Robert Davey and operated by Dash Tickets New Zealand Limited, DashTickets is a gambling magazine that focuses on providing local readers with comprehensive offshore real money casino reviews from a player’s perspective. Accumulating years of experience and trust, DashTickets has become one of the most respected niche websites in the country.
To achieve that, DashTickets has differentiated itself from other industry media outlets, emphasizing the importance of unbiased content and ensuring that it targets local audiences exclusively rather than trying to encompass global readers.
“Most of the casino-related content you’ll find today consists of paid PR articles or straight-up advertisements. We’ve gotten so used to this that it desensitized us — we no longer expect any sort of casino articles to be impartial and true. On the surface, there is nothing revolutionary in providing readers with objective information that suits their interests — that is journalism 101. However, the industry has strayed so far away from it that any honest attempt at doing it is heavily appreciated,” says Mark Dash, editor-in-chief of DashTickets.
As Mark Dash explains, one of the goals of the creation of DashTickets was to ensure that local players can access useful information that suits their specific needs. Considering how popular offshore casinos are in the country, it became doubly important to ensure that New Zealanders stay informed on all aspects and nuances associated with these websites.
“New Zealand is in a bit of a unique spot when it comes to gambling regulation. To put it simply, it is okay when it comes to local land-based and online casinos, but it simply doesn’t work when players visit offshore ones — and the vast majority prefer them. This is a recipe for catastrophe, and we’ve seen so many examples of players misunderstanding the rules and casinos not providing proper services that fit the requirements of local players that we felt we have to intervene and do something about it,” says Mark Dash.
With players’ real money being on the line, DashTickets recognized the importance of the issue and came up with a signature DashScore rating system, which accompanies thorough and in-depth reviews and rates casinos based on their usability, services, deposit and withdrawal policies, bonuses, games, and customer support. The team also puts a huge emphasis on ensuring that casinos adjust to New Zealanders’ requirements and offer the ability to play using local currency as well as the most convenient money transfer options.
“We believe that if a casino aims to operate globally, it has to provide an equal level of service to every client. If a UK-based player gets to use their local currency, why does a New Zealand player have to rely on currency exchange? DashTickets tries to hold the casinos accountable and make sure they respect local players — otherwise, they’ll get a lower rating and be quickly replaced by the websites that do,” says Mark Dash.
Nowadays, all that any local player has to do to make up their mind is to quickly skim through the list on the DashTickets website and check the ratings of available casinos. This level of convenience is unparalleled in an industry where you generally learn to not trust digests and ratings — and this is why DashTickets attracts thousands of readers every day.
“We aspired to become the most trusted source of information on real money casinos in New Zealand, and we feel like we have already succeeded. Right now our goal is to expand our reach and become the most trusted source of any industry-related information. We believe that our team is absolutely capable of providing local players with all the important articles: from legal to strategic topics,” says Edward Howarth, author at Dashtickets.
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