Strengthening their competitive edge while achieving financial targets, DIFARE, a retail pharmacy chain serving Ecuador, is renewing its price science contract with DemandTec for three years. A DemandTec customer since 2016, DIFARE plans to leverage the company’s science-driven price solution to continue their strong competitive pricing while ensuring they contribute to the health of both customers and Grupo DIFARE. DemandTec provides lifecycle pricing solutions for retailers globally.
According to Xavier Aparicio, Chief Merchant for Grupo DIFARE: “With DemandTec’s science-based pricing, we are able to provide our pharmacy shoppers with attractive prices on items that contribute to their overall health, while at the same time contributing to the business health of Grupo DIFARE.”
“DIFARE has been a DemandTec partner since 2016, and we are excited to deepen and extend the collaborative relationship between our teams over the next three years,” said Niranjan Chandrasekaran, Vice President, Worldwide Services, Customer Success and Support for DemandTec. “Both organizations bring a spirit of collaboration that results in the competitive prices that DIFARE customers expect while delivering on the organization’s financial goals.”
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