Today Selfridges unveils a custom-built Climbing Column on Edwards Mews outside the London store, open for six weeks.
The Gorp Girls community, a grassroots group championing women in the outdoors, are the first to scale the 40ft column. Designed in reference to the world-famous Oxford Street store façade, the column is radical in design and bookable for groups of up to six people at a time. With indoor sport climbing in the Olympic line up this year after making its debut in the Tokyo Games in 2021 and a huge rise in popularity of climbing globally, the climbing wall is set to become an unmissable summer holiday destination.
![Selfridges Launches 40Ft Climbing Column For Summer 1 The Climbing Columb at Selfridges London David Parry Photography 2 Large](https://365retail.co.uk/wp-content/uploads/2024/07/The-Climbing-Columb-at-Selfridges-London-David-Parry-Photography-2-Large-1000x667.jpeg)
The Climbing Column launches as part of Sportopia, Selfridges’ season ticket to summer. Throughout July and August, the store becomes a sports venue like no other, with major-league brand collaborations that create immersive destinations in-store, fun and games on every floor, and different ways to connect with sporting heroes and grassroots communities.
![Selfridges Launches 40Ft Climbing Column For Summer 2 The Climbing Columb at Selfridges London David Parry Photography 8 Large](https://365retail.co.uk/wp-content/uploads/2024/07/The-Climbing-Columb-at-Selfridges-London-David-Parry-Photography-8-Large-667x1000.jpeg)
![Selfridges Launches 40Ft Climbing Column For Summer 3 The Climbing Columb at Selfridges London David Parry Photography 1 Large](https://365retail.co.uk/wp-content/uploads/2024/07/The-Climbing-Columb-at-Selfridges-London-David-Parry-Photography-1-Large-667x1000.jpeg)