Sephora is gearing up to unveil its third store in the United Kingdom at the Trafford Centre in Manchester. This eagerly anticipated launch is scheduled for Summer 2024, following the remarkable success of the brand’s initial two outlets in London Westfield.
The selection of Manchester for this significant expansion was driven by extensive customer feedback gathered through Sephora UK’s social media platforms. The city emerged as a top choice among the brand’s dedicated followers. This enthusiastic response will be cleverly referenced in the store’s external decoration with the tagline “Manchester, you called it.”
Occupying 500 square meters, the new Sephora store at the Trafford Centre is set to offer a comprehensive beauty retail experience. This expansion underlines Sephora’s commitment to bringing a diverse range of beauty products to different parts of the UK, acknowledging Manchester’s influential role in the beauty sector.
The store will feature an array of exclusive brands and collections, catering to a wide range of beauty preferences. Shoppers will have access to renowned lines such as Glossier, Makeup by Mario, GXVE by Gwen Stefani, Haus Labs by Lady Gaga, and the extensive Sephora Collection.
Sarah Boyd, Managing Director of Sephora UK, shared her excitement about the Manchester store, emphasizing the city’s dynamic role in the UK’s beauty industry. She noted, “We are extremely excited to bring Sephora to Manchester, one of the most vibrant cities for beauty in the UK. Expanding our presence beyond London is something that consumers have been screaming out for, and we are listening hard to them when deciding where to go next! The Trafford Centre, known for its iconic atmosphere and diverse retail offering, is the perfect location for our third store.”
Echoing this sentiment, Russell Loveland, Managing Director at Pradera Lateral – Trafford Centre’s Asset Managers, commented on the anticipation surrounding Sephora’s opening. He said, “This iconic beauty giant already has a cult following, and our own social media has been blowing up with enquiries from excited customers eager for Sephora to open. We are very proud Sephora chose the Trafford Centre for its next location, which will be its first store in the North of England, and know it will be a fantastic success and a great addition to our strong international brand lineup.”
The establishment of Sephora’s third UK store in Manchester’s Trafford Centre in Summer 2024 is a testament to the brand’s strategic growth and commitment to meeting consumer demands across different regions.