Sigma Group, provider of outsourced solutions to blue chip retailers, leisure, office and hospitality businesses, is pleased to announce the appointment of experienced business leader David Dignam as Group CEO.

In the newly created position, Mr Dignam will lead the Sigma Group executive team, ensuring the continued and sustainable growth of the business through the implementation of a framework of strategic priorities within both existing and new market sectors.

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Mr Dignam joins Sigma from ITAB UK, where he led the UK arm of the Swedish Group’s business. With a strong international business background, he brings extensive experience in transforming physical retail spaces, coupled with a proven track record in the leisure, hospitality, as well as food and beverage sectors. 

Jonathan Haigh, Chairman of Sigma Group, said: “David brings a wealth of experience and considerable knowledge to Sigma. His strategic approach will enable us to ensure Sigma Group is well-positioned to support our customer needs and grow the business at this pivotal moment in the recovery and evolution of the UK retail landscape.”

David Dignam, Group CEO, added: “Every retailer, leisure and hospitality business in the UK has been forced to adapt multiple times during the pandemic. The firms that have made it through to reopening are now having to think about attracting customers back and making the real-world experience better than ever before. Sigma Group helps clients to efficiently adapt to the changing needs and expectations of their customers.

“I’m excited to join Sigma at such a pivotal time, as our relevancy to the market has increased significantly. We have delivered a variety of amazing new dining experiences lately with leading brands entering the UK market, as well as continually evolving the way we work with our established clients. There is exciting growth within the Sigma Group this year, and our ability to continually grow, adapt and lead across our key market sectors is a true strength of the business.”