Søstrene Grene, the Danish homeware brand known for its signature Scandi style, is set to open its first Cambridgeshire location at Queensgate Shopping Centre in Peterborough. The new store will feature Søstrene Grene’s wide range of homeware, including contemporary interiors, kitchen accessories, children’s toys, soft furniture, and seasonal collections with frequent product drops.
The new Peterborough location will also launch with Søstrene Grene’s popular Christmas shop, offering holiday essentials for decorating, hosting, and gift-wrapping. The store’s Christmas range includes festive items like candleholders, tealight holders, and decorative trees, all priced under £5 to bring a touch of ‘hygge’ to customers’ homes.
Mikkel Grene, CEO and co-owner of Søstrene Grene, expressed his enthusiasm for the expansion: “We’re overjoyed to bring the Søstrene Grene experience to Peterborough, where customers can continue to discover our wide range of affordable, high-quality products. Every visit promises delightful surprises, with beautifully curated items that spark joy and inspire creativity.”
The brand’s UK Joint Venture partners, Norma Jacob and Richard Power, also shared their excitement. “Join us for an unforgettable Grand Opening celebration as we unveil our stunning range of charming products to Peterborough just in time for Christmas,” commented Jacob. Power added, “We’re thrilled to be at such an exciting time for the brand as we expand our presence across the UK. Each new store opening is an invitation for customers to dive into the wonderful world of Søstrene Grene.”
Søstrene Grene’s arrival in Peterborough is part of the brand’s broader expansion across the UK, bringing its unique blend of Danish design and affordability to new regions. The company operates over 300 stores across Europe and has recently taken steps to reduce its environmental impact, including phasing out single-use items and prioritising sustainable materials.
